“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”
Jenny Buchar
Global Digital Experience Director at Skullcandy
"Fantastic product! We reviewed 5-6 different video platforms, and Videowise is the best by far! Very impressed by their team, UX principles, performance, ease of use in the platform, how many edge cases / use cases they have thought through, vision, and pace of engineering. Initial test results have boosted our RPS by nearly 3.2%. Excited to continue to grow with Videowise."
Stephen Pinto
Head of Growth
"Videowise is a must-have for any e-commerce business looking to drive sales and engagement through video content. They are constantly innovating and adding new features, the team is very responsive to feedback and is happy to provide solutions and ideas. Installing and implementing a plethora of video widgets on your website is pretty easy and intuitive, and you can even bulk publish a bunch of videos. Overall, I highly recommend Videowise for your on-site video marketing and education efforts."
Anton Blagov
Growth Marketing Manager
“From the moment we implemented it, Videowise has been an incredible tool. It has supported us in multiple product launches, enhanced our brand perception, and given us the flexibility to create engaging and dynamic experiences for our customers.”
Carolina Marinoff
Website Manager at Neuro
"Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand."
Charlotte Hamrin
E-commerce Manager
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Allison Gagnon
Director of Ecommerce Operations at Tibi
"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."
Caroline MacLeod
Senior E-Commerce Manager at SACHEU
"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”
Mark Costigliola
Director of eCommerce Operations at Travelpro
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"Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly."
Destinni Hernandez
Head of Ecommerce at Andar
"A remarkable app built and supported by an incredible team. From the first intro call, to the implementation across dozens of products, landing pages and custom blocks - working with Videowise has been a positive experience.
Modules load quickly, and the shoppable videos right away added to average session time and site activity."
The Wonderskin Team
Shopify App Store
"Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed. The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations."
Anaïs Alexandre
SEO & Ecommerce Executive at SNEAK
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“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”
The Dalstrong Team
Shopify App Store
"With coloured lenses, the customer needs to see how easy they are to use and what the result actually looks like. And they need to see it fast. Videowise lets us put real customer videos on the product page, so we answer the common objections before they turn into hesitation."
Vishal Nanda
CEO & Founder
Google scores real shoppers at the 75th percentile, on mobile and desktop. Videowise protects each metric by design.
Your hero paints first. Players wait until your largest element is on screen, so video never competes for the bandwidth your LCP needs.
A tiny script leaves the main thread free. Players initialize on demand, so menus, variant pickers and add-to-cart respond instantly.
Every widget reserves its exact space with fixed aspect ratios before the first frame arrives. Your layout holds perfectly still.
The Videowise loader sits in your site's head and weighs less than a single product thumbnail.
It parses in milliseconds and never holds up rendering.
Non-render-blocking.
The browser keeps parsing and painting while the loader downloads in parallel.
Main-thread friendly.
Setup runs in short tasks, well clear of the 50 ms long-task threshold behind Total Blocking Time.
On-demand hydration.
Player logic boots only for widgets a shopper is about to see.
CDN-delivered and cached.
Returning shoppers load the loader from cache in near-zero time.
Scoped styles.
Rules target Videowise widgets only, so your theme renders exactly as designed.
Off the critical path.
Widget styles stay away from the elements that decide your LCP.
Reserved dimensions.
Aspect-ratio containers hold space before any video arrives.
Platform independent.
The same footprint on Shopify, Magento, Salesforce Commerce Cloud and headless builds.
Upload once. Videowise encodes a full family of renditions and serves each shopper the lightest file their device can play beautifully.
We spent months fine-tuning our encoding pipeline to cut file size with near-zero visible quality loss. Smaller files mean faster starts and lighter mobile data plans.
Autoplay runs on its own micro-asset, encoded at the ideal resolution for its frame. Shoppers see motion instantly, for a fraction of the bytes.
H.265 where the device supports it for maximum efficiency, H.264 everywhere else. The player picks the format and resolution each device handles best.
Quality adjusts to each shopper's connection mid-play. Video starts fast on a train's 4G and looks razor sharp on home fiber.
Videowise fetches nothing a shopper cannot see. Every widget waits for the viewport, following Google's own lazy-loading guidance for video.
"IntersectionObserver" wakes each player only as it approaches the screen.
Videos ship with preload="none". Nothing downloads until it is needed.
A compressed still fills the frame instantly and holds the layout in place.
Previews play muted and "playsinline", the pattern every mobile browser allows.
The high-bitrate stream begins when a shopper taps play. Browsers who scroll past pay nothing.
For above-the-fold placements, a preloaded poster with fetchpriority="high" becomes the LCP element and the stream follows.
VideoObject JSON-LD with titles, descriptions, durations and thumbnails, generated from each video's transcript. Rendered server-side, so crawlers that skip JavaScript still read every word.
Vector search across audio and video frames, plus sentiment analysis, turns every clip into rich, searchable metadata.
Computer vision identifies the products in each video and links them to your catalog automatically, with that data written into your schema.
Videowise writes product-video data into Shopify metafields, the structured layer AI agents read through the Universal Commerce Protocol, co-developed by Shopify and Google.
Every video ships with structured data built from what is actually said and shown in it. Search engines and AI agents understand your videos without loading a single frame.
VideoObject JSON-LD with titles, descriptions, durations and thumbnails, generated from each video's transcript. Rendered server-side, so crawlers that skip JavaScript still read every word.
Vector search across audio and video frames, plus sentiment analysis, turns every clip into rich, searchable metadata.
Computer vision identifies the products in each video and links them to your catalog automatically, with that data written into your schema.
Videowise writes product-video data into Shopify metafields, the structured layer AI agents read through the Universal Commerce Protocol, co-developed by Shopify and Google.
Baseline Commerce, a Shopify performance agency, tested the most popular video apps head to head on homepage and product page load times.
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Speed gets a shopper to the video. Compliance makes sure every shopper can use it, and that their data stays protected.
Every player is accessible, from shoppable carousels and stories to background video and product galleries.
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Keyboard control with visible focus on every button.
Screen reader labels on all controls and products.
Captions generated from every transcript.
Pause controls on autoplaying video, per WCAG 2.2.2.
Reduced motion respected at the system level.
Independently audited security controls, with shopper data processed under GDPR in the EU and CPRA in California.
Encryption for data at rest and in transit.
Anomaly monitoring across network and infrastructure.
Secure change management on every release.
Public subprocessor list your legal team can review in minutes.
Shopper data rights honored under GDPR and CPRA.
