Andar is a premium leather goods brand that has shipped over one million handcrafted items worldwide since 2015. Known for its wallets, phone cases, bags, and everyday carry accessories, Andar has built a loyal following of over 25,000 five-star reviewers drawn to the craftsmanship, durability, and patina-developing quality of its full-grain leather products.
Selling premium leather online comes with a fundamental challenge: static imagery rarely communicates what makes the product worth the price. Texture, weight, magnet snap, the way leather ages over time, these are tactile, visual experiences. Andar recognized early that video was not optional in their ecommerce strategy; it was the primary way to justify premium pricing, build trust, and convert a browsing audience into buyers.
With a strong community already engaged across social and on-site, Andar was well-positioned to take that strategy further with live commerce.
Andar had already built a strong video commerce foundation across their storefront using Videowise. Their dedicated video channel hub gave customers a curated, shoppable destination to browse the full collection through real product content. On product pages, an ATC video carousel brought the leather goods to life at the point of purchase. On the homepage, a quick shop video widget drove discovery and impulse buying from the first touchpoint. Each layer was performing.
The next question was how to take that foundation further and activate their audience in real time. A live shopping event could drive concentrated, high-velocity revenue in a way that evergreen video content could not.
But the mechanics of live selling at scale, capturing pre-show demand, managing real-time interaction across multiple platforms simultaneously, and converting live viewers into buyers without friction, required adding a new layer to what they had already built.
The goal was to run a live shopping event that felt polished and high-converting without the overhead of a production crew, external streaming tools, or a complex setup.
Andar extended their existing Videowise setup to add a full live shopping layer, keeping everything within their Shopify storefront and on the same platform they already used.
Their video channel hub continued to serve as an always-on destination for product content, the PDP ATC carousel kept converting on product pages, and the homepage quick shop widget continued to drive top-of-funnel discovery.
Live shopping sat on top of all of that as the highest-intensity, highest-converting expression of the same strategy.
Andar created a branded live streaming hub directly on their site, giving viewers a destination to RSVP, watch the show, and purchase without ever leaving the storefront. Past show recordings are available on demand, turning each broadcast into persistent shoppable content.
Before each live event, Andar used Videowise's built-in RSVP system to collect subscribers and build anticipation. Videowise automatically sent confirmation emails, pre-show reminders, and go-live alerts, generating 243 RSVP subscribers for the show. Promotion was activated 48 hours out through email and SMS.
The show ran with just two people: a host presenting on a smartphone camera and a moderator managing all viewer interactions through Videowise's unified inbox. No studio, no professional lighting, no external streaming software.
Throughout the broadcast, Andar ran frequent giveaways with a simple condition: to enter, viewers had to place a minimum order on the site. This turned engagement into a direct purchase driver, creating recurring conversion spikes over the course of the show.
Andar's live show delivered results that validated live shopping as a core revenue channel, not a one-off experiment.
The show required no production studio, no external streaming tools, and a team of two. By building the live experience directly on their Shopify storefront and activating every stage of the customer journey, before, during, and after the show, Andar turned a single 3-hour event into a lasting revenue asset.
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