Since launch, we’ve observed clear lifts in both conversion rate and average order value on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags. Crucially, these gains came with no negative impact on cumulative layout shift or input delay, confirming that richer media and faster performance can coexist at alpakagear.com.
ALPAKA is a modern gear brand crafting high-performance everyday carry bags, slings, and accessories designed for urban life, travel, and tech organisation.
Known for their sleek, minimalist aesthetics and use of premium materials like X‑Pac and Axoflux, ALPAKA products are built to last, weatherproof, modular, and packed with smart features like MagLockz magnetic hardware and HUB ecosystem attachments. Sustainability is central to their mission, with many items made from recycled materials and 1% of all sales donated to environmental causes.
ALPAKA faced critical obstacles that needed to be addressed to improve their online shopping experience and drive better business results with Videowise.
ALPAKA partnered with Videowise to implement solutions that directly addressed each challenge while creating a seamless, engaging experience that drives measurable results.
In just 30 days, video-driven revenue reached €125K, with an average conversion rate of 5.19%, peaking at 12% on the best-performing days.
Their highest-converting widget, a video carousel, drove over €156K in revenue over a 3-month period.
Over 2 months, ALPAKA ran an A/B test on the product page. The version with Videowise’s video carousel under the “Add to Cart” button outperformed the version without it: driving a 7.8% CVR increase, and generating 7.24% more revenue ($334K vs $311K).
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