The Video Commerce platform For Skincare Brands

Drive skincare discovery and trust with shoppable routines, expert education, UGC results, and live consultation experiences.

Wonderskin desktop and mobile shoppable videos preview
Videowise is trusted by over 4,000 brands & retailers
+7.9% RPS

Skullcandy

“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”

Jenny Buchar

Global Digital Experience Director at Skullcandy

Case study
+3.2% RPS

Dr. Squatch

"Fantastic product! We reviewed 5-6 different video platforms, and Videowise is the best by far! Very impressed by their team, UX principles, performance, ease of use in the platform, how many edge cases / use cases they have thought through, vision, and pace of engineering. Initial test results have boosted our RPS by nearly 3.2%. Excited to continue to grow with Videowise."

Stephen Pinto

Head of Growth

Case study
+7% AOV

Dr. Dennis Gross

"Videowise is a must-have for any e-commerce business looking to drive sales and engagement through video content. They are constantly innovating and adding new features, the team is very responsive to feedback and is happy to provide solutions and ideas. Installing and implementing a plethora of video widgets on your website is pretty easy and intuitive, and you can even bulk publish a bunch of videos. Overall, I highly recommend Videowise for your on-site video marketing and education efforts."

Anton Blagov

Growth Marketing Manager

Case study
+27.9% CVR
+10.17% CVR

Neuro

“From the moment we implemented it, Videowise has been an incredible tool. It has supported us in multiple product launches, enhanced our brand perception, and given us the flexibility to create engaging and dynamic experiences for our customers.”

Carolina Marinoff

Website Manager at Neuro

Case study
+7.9% RPS
+14.78% CVR

Kind Patches

"Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand."

Charlotte Hamrin

E-commerce Manager

Case study
+7M from Live

Tibi

"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."

Allison Gagnon

Director of Ecommerce Operations at Tibi

Case study
+8.77% orders

SACHEU

"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."

Caroline MacLeod

Senior E-Commerce Manager at SACHEU

Case study
+269k revenue

Travelpro

"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”

Mark Costigliola

Director of eCommerce Operations at Travelpro

Case study
134k in 3h from Live

ANDAR

"Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly."

Destinni Hernandez

Head of Ecommerce at Andar

Case study
+26% CVR

WONDERSKIN

"A remarkable app built and supported by an incredible team. From the first intro call, to the implementation across dozens of products, landing pages and custom blocks - working with Videowise has been a positive experience.

Modules load quickly, and the shoppable videos right away added to average session time and site activity."

The Wonderskin Team

Shopify App Store

Case study
+26% RPS

SNEAK ENERGY

"Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed. The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations."

Anaïs Alexandre

SEO & Ecommerce Executive at SNEAK

Case study
+22% RPS

DALSTRONG

“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”

The Dalstrong Team

Shopify App Store

Case study
+8.85% CVR

SWATI

"With coloured lenses, the customer needs to see how easy they are to use and what the result actually looks like. And they need to see it fast. Videowise lets us put real customer videos on the product page, so we answer the common objections before they turn into hesitation."

Vishal Nanda

CEO & Founder

Case study
omnichannel video

Capture Attention Across The Skincare Buying Journey

Shoppable Routine Layering Videos

Show shoppers exactly how products layer, absorb, and fit into daily regimens.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Education Video Hubs

Build educational video libraries explaining active ingredients, product science, and treatment benefits.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
AI Video Search & Knowledge Management

Instantly find routines, treatments, and expert content using AI-powered tagging and search.

shoppable videos examples on collection pages
Video-Based Product Comparison Tools

Help shoppers compare treatments, serums, and routines through side-by-side video demonstrations.

videos in email and sms flows
AI Clips For Education Content

Convert expert tutorials and treatment videos into short-form performance content.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Live Skincare Consultations

Host real-time expert Q&A sessions & product launches through interactive live shopping experiences.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
GRWM & Routine Creator Videos

Turn influencer routines into structured product discovery journeys.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Ingredient Breakdown Videos

Turn complex active ingredients into visual, easy-to-understand skincare education.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"They're always rolling out new features, some really cool featuresthat could help bring your brand to life and really show the value of your products or your services."
Woman in a white top applying nude lip gloss in front of a gold curtain.
Skincare Video commerce

Why Video Commerce Matters For Skincare Brands

Build Scientific and Ingredient Trust

Video helps explain formulations, treatments, and product benefits through clear visual education.

Improve Routine Adoption

Step-by-step demonstrations help shoppers understand layering, timing, and long-term treatment routines.

Reduce hesitation, Increase Conversions

Educational and testimonial content reduces hesitation and improves purchase confidence.

Repurpose content everywhere

Repurpose expert tutorials, creator routines, and onboarding education across acquisition, conversion, and retention channels.

turn video into revenue

Ways Skincare Brands Use Video Commerce

Discover how skincare brands use shoppable video, education hubs, UGC storytelling, and live consultations to drive ecommerce growth.

Person wearing a light therapy LED facial mask with red lights and a patterned silk pajama top.
Skincare Video commerce 2026

Video widgets for routines and habits

Skincare shoppers increasingly purchase products through complete routines rather than individual SKUs. Video commerce allows brands to demonstrate layering sequences, usage timing, and treatment regimens through interactive shopping experiences.

By embedding routine-based video content across product pages, landing pages, and educational hubs, skincare brands increase bundle purchases, improve product adoption, and strengthen long-term customer retention through guided treatment storytelling.
Three hairbrushes in different colors and a set of Wonderskin makeup products arranged on white satin fabric.
Skincare Video commerce 2026

Ingredient Education & Treatment Transparency

Modern skincare customers actively research active ingredients and treatment benefits before purchasing. Video commerce enables brands to deliver ingredient explainers, dermatologist guidance, and formulation education through structured video learning experiences.

These educational content hubs help brands build authority, increase shopper confidence, and support high-consideration product categories such as serums, clinical treatments, and targeted skincare solutions.
Close-up portrait of a woman with long wavy brown hair and natural makeup looking at the camera indoors.
Skincare Video commerce 2026

Transformation-Led Social Proof & UGC Storytelling

Visible skincare results remain one of the strongest drivers of ecommerce conversion. Brands use video commerce platforms to showcase before-and-after treatment journeys, customer testimonials, and influencer skincare routines directly inside the shopping experience.

By integrating authentic results-driven content into product discovery flows, skincare brands increase trust, improve engagement, and strengthen social commerce performance across acquisition and retention campaigns.
Person wearing black sunglasses and a leather jacket applying dark purple lipstick indoors.
Skincare Video commerce 2026

Live Skincare Consultations & Product Launch Experiences

Live video commerce allows skincare brands to recreate personalized in-store consultations through interactive digital experiences. Brands host expert routine walkthroughs, dermatologist Q&A sessions, and product launches using live shopping technology that enables real-time purchasing.

These consultation-style experiences help brands answer product questions, improve purchase urgency, and deliver high-touch skincare education across seasonal campaigns and product releases.
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
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We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How does video commerce help skincare brands educate shoppers before purchase?
Why are shoppable videos especially effective for skincare routines?
How does Videowise help skincare brands use UGC without losing control?
Can video commerce improve conversion rates for skincare PDPs?
How do skincare brands scale video across their store without hurting performance?
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