The ultimate Video Commerce For Electronics Brands

Demonstrate product performance, simplify technical education, and convert comparison shoppers using shoppable demos, live launches, and video-driven buying journeys.

Trusted by over 4,000 brands & retailers
Examples

How Electronics Brands Grow With Videowise

omnichannel video

Turn Product Education And Demo Content Into Conversion Engines

Side-By-Side Comparison Videos

Help shoppers choose models or versions using interactive comparison players on PDPs and collections.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Live Product Launch Shows

Stream launches across site and social with product pinning, comment-to-buy, and instant checkout.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Setup & Getting-Started Video Flows

Send setup tutorials through email, SMS, or QR codes after purchase to reduce support requests.

shoppable videos examples on collection pages
Social Unboxing & Review Imports

Pull viral TikTok and Instagram unboxings into shoppable product discovery and PDP galleries.

videos in email and sms flows
Feature Highlight Ad Clips

Turn long demos into short performance clips using AI clipping and automated product tagging.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Video CRO A/B Testing Campaigns

Test demo styles, feature order, and product storytelling using video A/B testing and analytics.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Technical Product SEO Video Channels

Generate searchable video channel pages with metadata optimized for product feature search queries.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Usage Rights & Influencer Compliance Controls

Automatically manage licensing and remove expired creator demo content.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Electronics Video commerce

Why Video Commerce Works For Electronics Brands

Simplify Complex Buying Decisions

Interactive demos explain specs, performance, and compatibility faster than static product pages.

Reduce Returns And Support Costs

Setup, troubleshooting, and onboarding videos improve product understanding and usability.

Increase Upgrade And Accessory Revenue

Comparison and ecosystem videos encourage add-ons and replacement purchases.

Accelerate Product Launch Demand

Live demos and multi-channel video drops create immediate buying momentum.

turn video into revenue

Ways To Use Video Commerce For Electronics

Run interactive demo campaigns, product launch broadcasts, and ecosystem education programs that convert high-consideration electronics buyers.

Build Interactive Product Demo Buying Funnels

Publish structured demo videos showing performance benchmarks, compatibility walkthroughs, and real-world use cases. Place demo modules across PDPs, landing pages, and collection browsing journeys to guide feature exploration.

Attach add-to-cart triggers and real-time inventory product tagging directly inside demos to shorten buying decisions. Repurpose demo funnels into onboarding and upgrade education flows after purchase.

Launch Multi-Channel Product Release Broadcasts

Run coordinated product launch campaigns using live demos streamed across storefronts, social platforms, mobile apps, and RSVP email funnels. Combine creator reviews, engineering walkthroughs, and feature demonstrations inside multi-host launch shows.

Activate live product pinning, comment-driven buying triggers, and instant checkout flows during broadcasts. Repurpose launch recordings into evergreen PDP demo modules and paid acquisition content.

Create Device Comparison And Upgrade Campaigns

Deploy side-by-side product comparison video galleries highlighting performance improvements, compatibility updates, and feature upgrades. Use upgrade storytelling modules across PDPs and lifecycle campaigns to educate existing customers about new product generations.

Connect comparison content to upgrade funnels and accessory recommendation videos that encourage ecosystem expansion and repeat purchases.

Run Social Demo And Creator Review Conversion Campaigns

Import viral unboxing videos, creator demos, and product testing content from TikTok, Instagram, and YouTube into product discovery modules. Organize social reviews into shoppable demo galleries and place them across PDPs and research-driven buying journeys.

Combine social listening insights with AI tagging to route trending feature content directly into conversion-focused product flows.

testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.

We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How do I go live from Videowise on the Shop App?
What plan do I need to go live on the Shop App with Videowise?
If I have Videowise Live Shopping enabled, can I appear on the Shop App?
Can I track sales coming from the Shop App inside Videowise?
Does my live show also appear on my website at the same time?
Do customers need to leave the Shop App to purchase during the live?