The Video Commerce Platform for
Clothing & Apparel Brands

Show fit, movement, and style on real people. Convert more fashion shoppers with video.

Pink Lily desktop and mobile shoppable videos preview
Videowise is trusted by over 4,000 brands & retailers
+7.9% RPS

Skullcandy

“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”

Jenny Buchar

Global Digital Experience Director at Skullcandy

Case study
+3.2% RPS

Dr. Squatch

"Fantastic product! We reviewed 5-6 different video platforms, and Videowise is the best by far! Very impressed by their team, UX principles, performance, ease of use in the platform, how many edge cases / use cases they have thought through, vision, and pace of engineering. Initial test results have boosted our RPS by nearly 3.2%. Excited to continue to grow with Videowise."

Stephen Pinto

Head of Growth

Case study
+7% AOV

Dr. Dennis Gross

"Videowise is a must-have for any e-commerce business looking to drive sales and engagement through video content. They are constantly innovating and adding new features, the team is very responsive to feedback and is happy to provide solutions and ideas. Installing and implementing a plethora of video widgets on your website is pretty easy and intuitive, and you can even bulk publish a bunch of videos. Overall, I highly recommend Videowise for your on-site video marketing and education efforts."

Anton Blagov

Growth Marketing Manager

Case study
+27.9% CVR
+10.17% CVR

Neuro

“From the moment we implemented it, Videowise has been an incredible tool. It has supported us in multiple product launches, enhanced our brand perception, and given us the flexibility to create engaging and dynamic experiences for our customers.”

Carolina Marinoff

Website Manager at Neuro

Case study
+7.9% RPS
+14.78% CVR

Kind Patches

"Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand."

Charlotte Hamrin

E-commerce Manager

Case study
+7M from Live

Tibi

"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."

Allison Gagnon

Director of Ecommerce Operations at Tibi

Case study
+8.77% orders

SACHEU

"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."

Caroline MacLeod

Senior E-Commerce Manager at SACHEU

Case study
+269k revenue

Travelpro

"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”

Mark Costigliola

Director of eCommerce Operations at Travelpro

Case study
134k in 3h from Live

ANDAR

"Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly."

Destinni Hernandez

Head of Ecommerce at Andar

Case study
+26% CVR

WONDERSKIN

"A remarkable app built and supported by an incredible team. From the first intro call, to the implementation across dozens of products, landing pages and custom blocks - working with Videowise has been a positive experience.

Modules load quickly, and the shoppable videos right away added to average session time and site activity."

The Wonderskin Team

Shopify App Store

Case study
+26% RPS

SNEAK ENERGY

"Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed. The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations."

Anaïs Alexandre

SEO & Ecommerce Executive at SNEAK

Case study
+22% RPS

DALSTRONG

“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”

The Dalstrong Team

Shopify App Store

Case study
+8.85% CVR

SWATI

"With coloured lenses, the customer needs to see how easy they are to use and what the result actually looks like. And they need to see it fast. Videowise lets us put real customer videos on the product page, so we answer the common objections before they turn into hesitation."

Vishal Nanda

CEO & Founder

Case study
omnichannel video

Capture attention
where apparel shoppers decide

AI Studio for Lookbooks & Try-Ons

Create lookbooks, product showcases, and try-on videos instantly.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
AI Clips for Social & Ads

Turn long videos into short-form clips for TikTok, Reels, and ads in seconds.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
UGC Hub for Authentic Try-Ons

Collect and activate UGC and creator videos to build trust and boost conversion.

shoppable videos examples on collection pages
Shoppable Product Videos

Make every video clickable and let shoppers buy outfits directly from your site.

videos in email and sms flows
Live Shopping for Collection Drops

Launch collections with live styling sessions that drive urgency and sales.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Social Commerce Everywhere

Publish shoppable videos to TikTok Shop, Shop App, email, and mobile apps.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Content Analytics For Fashion Teams

Track engagement, clicks, and revenue by video, style, and collection.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
AI Media Library & Smart Search

Store, organize, and find every video instantly with AI-powered search in natural language.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which made it difficult to capitalize on excitement in real time. Videowise integrates live shopping in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Smiling woman with long dark hair wearing a light green textured sweater and gold necklace indoors.
Fashion Video commerce 2026

Why Video Matters for Clothing & Apparel

Clothing is judged through fit, movement, and real-world context, not specs. Video shows how fabric drapes, how pieces fit on real bodies, and how they look when worn, replacing the in-store fitting room online.

UGC builds trust through authentic try-ons, while shoppable video lets shoppers discover, evaluate, and buy in one flow.

For leading apparel brands, video isn’t a campaign, it’s core merchandising infrastructure that drives confidence and conversion.
turn video into revenue

Ways Fashion Teams Use Video Commerce

Fashion brands use video commerce across the entire customer journey, from inspiration to purchase to repeat buying. Below are the most effective, proven use cases apparel teams rely on to increase conversion, engagement, and lifetime value with video.

Woman wearing pink and white striped long-sleeve top taking a mirror selfie with phone covering her face.
Fashion Video commerce 2026

Styling Advice at Scale with Shoppable Video

Apparel shoppers want to know how to style pieces together, how garments fit in real life, and how trends translate to everyday wear. With shoppable video, fashion teams turn styling advice into a scalable sales channel.
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Brands use fashion show footage, behind-the-scenes content, and expert-led styling sessions to create videos that demonstrate outfit combinations, layering techniques, and seasonal trends. These videos are embedded on product pages, collection pages, and homepages, allowing shoppers to explore looks visually and buy products directly from the video.
Two women in casual shorts wearing graphic t-shirts; one says 'Mama Needs A Mary' with a margarita glass, the other says 'Sunshine and Mimosas' in colorful letters.
Fashion Video commerce 2026

Exclusive Drops & Limited Edition Launches

Limited drops are a core growth lever for modern fashion brands, and video commerce turns launches into high-conversion events. Instead of static product grids, brands use preview videos, countdown clips, and live shopping events to build anticipation before a drop goes live.
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Live video shopping sessions allow brands to present new collections, show fit and details in real time, answer questions, and pin products for instant checkout. This creates urgency, increases session duration, and drives higher conversion rates during launch windows.
Smiling young woman with long wavy hair wearing a white sleeveless top and sunglasses on her head outdoors.
Fashion Video commerce 2026

Trend Education & Seasonal Style Guides

Fashion trends move fast, and shoppers look for guidance on how to wear them. Video commerce enables brands to turn trend education into shoppable content that lives on-site and across social channels.
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Brands create short-form trend breakdowns, seasonal lookbooks, and style guides that explain colors, silhouettes, and fits, then make every video interactive so shoppers can buy directly from the content. This positions brands as style authorities while increasing engagement and repeat visits.
Close-up of a woman wearing a white blouse with colorful floral embroidery and a gold crescent moon necklace.
Fashion Video commerce 2026

Influencer & Creator Collaboration

Influencer content performs best when it feels authentic, visual, and easy to shop. Fashion teams use video commerce to import creator try-ons, reviews, and outfit styling videos from Instagram, TikTok, and YouTube, and turn them into shoppable experiences on their store.

These videos act as powerful social proof, showing how real people wear products in everyday life. When embedded on PDPs, collections, and landing pages, influencer videos increase trust, reduce hesitation, and drive higher conversion rates.
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
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We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

What is video commerce for clothing and apparel brands?
Why does video commerce increase conversion rates for apparel stores?
How do shoppable videos work for clothing ecommerce?
Why is UGC video important for fashion and apparel brands?
How can apparel brands scale video commerce across their entire store?
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The Video Commerce Platform with the most 5-star reviews
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