The ultimate Video Commerce For Food & Beverage Brands

Turn recipes, tasting moments, and occasion-based buying into shoppable video journeys using social content, live cooking shows, and lifestyle playlists.

Trusted by over 4,000 brands & retailers
Examples

How Food & Beverage Brands Grow With Videowise

omnichannel video

Turn Recipes, Tastings, And Occasions Into Revenue Drivers

Shoppable Recipe & Serving Videos

Tag ingredients and products directly inside recipe videos using shoppable videos.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Social Cooking & Tasting Video Imports

Import TikTok and Instagram recipe or tasting content into PDP and collection video galleries.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Seasonal Menu & Occasion Video Playlists

Build AI-powered playlists for holidays, events, and seasonal consumption campaigns.

shoppable videos examples on collection pages
Live Cooking & Mixology Shopping Shows

Host live recipe tutorials and tasting events with product pinning, chat-to-buy, and instant checkout.

videos in email and sms flows
AI Clip Social Recipe Ads

Turn long cooking videos into short paid ads and PDP highlight clips using AI Clips.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Social Listening Food Trend Funnels

Detect viral recipes on TikTok and instantly import them into shoppable product galleries.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Shoppable Ingredient Image Galleries

Turn recipe photos and meal styling images into clickable shopping experiences.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Replay Cooking Shows Into PDP Content

Turn live cooking sessions into evergreen shoppable recipe videos across storefronts.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Electronics Video commerce

Why Video Commerce Works For Food & Beverage Brands

Increase Bundle And Room-Level Purchases

Shoppable recipes and tasting videos connect inspiration directly to checkout.

Capture Social Food Trends Faster

Social listening and UGC imports help launch campaigns while recipes are still viral.

Increase Bundle And Pairing Sales

Meal, snack, and drink pairing videos naturally drive multi-product purchases.

Shorten Path From Content To Cart

Transformation and routine storytelling increases emotional buying motivation.

turn video into revenue

Ways To Use Video Commerce For Home & Appliances

Run lifestyle transformation campaigns, routine education programs, and seasonal buying guides that help customers visualize home product value.

Launch Before-And-After Room Transformation Campaigns

Publish video series showing full room upgrades including furniture placement, appliance installation, and décor styling. Place transformation walkthroughs across PDP galleries, inspiration hubs, and landing pages to help shoppers visualize product impact.

Combine room makeover storytelling with shoppable product tagging and bundle recommendations to increase multi-item purchase behavior.

Run Everyday Routine Education Campaigns

Build video series showing daily home routines such as cooking workflows, cleaning systems, wellness routines, and smart home automation usage. Publish routine walkthroughs across PDP onboarding modules and buying guides to demonstrate product integration into daily household behavior.

Repurpose routine videos into lifecycle onboarding and seasonal upgrade campaigns to reinforce long-term product adoption.

Launch Social DIY And Home Makeover Discovery Funnels

Import viral DIY tutorials, renovation projects, and interior transformation videos from TikTok and Instagram into shoppable inspiration galleries.

Organize social transformation content into searchable video hubs connected to room categories and lifestyle themes. Use social discovery funnels to convert inspiration-driven traffic into curated product journeys.

Run Installation And Maintenance Education Programs

Publish step-by-step installation walkthroughs, product optimization tutorials, and long-term care education modules triggered after purchase.

Distribute onboarding flows through QR packaging links, email education campaigns, and support hubs. Expand maintenance education into accessory upsell and replacement product recommendation campaigns.

testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.

We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How do I go live from Videowise on the Shop App?
What plan do I need to go live on the Shop App with Videowise?
If I have Videowise Live Shopping enabled, can I appear on the Shop App?
Can I track sales coming from the Shop App inside Videowise?
Does my live show also appear on my website at the same time?
Do customers need to leave the Shop App to purchase during the live?