The ultimate Video Commerce For Sports & Fitness Brands

Turn workouts, coaching programs, and transformation journeys into shoppable video funnels using athlete content, live training events, and lifecycle video education.

Trusted by over 4,000 brands & retailers
Examples

How Sports & Fitness Brands Grow With Videowise

omnichannel video

Turn Training Content Into Conversion And Retention Engines

Shoppable Workout & Training Videos

Tag equipment and apparel directly inside workout videos using interactive video widgets on-site.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Athlete & Coach Content Imports

Convert TikTok, Instagram, and creator workout content into PDP discovery galleries using UGC Hub.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Live Workout & Product Launch Classes

Stream training sessions and equipment demos using multi-channel live shopping and product pinning, and advanced RSVP tools.

shoppable videos examples on collection pages
Equipment Setup Coaching Videos

Send setup, form, and technique tutorials through lifecycle email, SMS, and QR onboarding flows.

videos in email and sms flows
AI Clip Workout Campaign Creatives

Turn long training sessions into short paid ads and PDP highlight clips using AI Clips.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Email & SMS Workout Coaching Funnels

Send training routines and equipment tutorials through Klaviyo lifecycle video campaigns.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Multi-Host Training Broadcast Shows

Stream workouts featuring athletes, coaches, and creators using multi-host live streaming.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Training Video SEO Channel Pages

Publish workout hubs optimized with metadata for fitness search discovery.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Bags Video commerce

Why Video Commerce Works For Food & Beverage Brands

Convert Social Fitness Trends Faster

UGC imports help monetize viral workouts and training challenges.

Increase CLV Through Training Progression

Video workout progression content encourages upgrades and accessory purchases.

Increase Add-On And Accessory Purchases

Training setup videos highlight complementary equipment and gear.

Increase time Spent on site

Welcome visitors with video hubs that lets them digest your brand's mission and value

turn video into revenue

Ways To Use Video Commerce For Sports & Fitness

Run coaching programs, transformation campaigns, and training education funnels that connect fitness content directly to product purchases.

Launch Shoppable Workout Training Campaigns

Publish structured workout videos showing how equipment and products are used during training routines. Place workout demonstrations across PDP galleries, landing campaigns, and fitness discovery hubs while tagging equipment directly inside video players.

Repurpose workout content into onboarding programs and subscription coaching funnels to reinforce product usage.

Launch Coaching And Program Education Funnels

Build structured video series showing training programs, exercise form guidance, and workout progression routines.

Publish coaching videos across onboarding flows and subscription education campaigns while tagging equipment and accessories inside training modules. Use coaching education to increase long-term customer retention and bundle purchases.

Run Social Workout Discovery And Creator Funnels

Import workout tutorials, athlete training highlights, and challenge content from TikTok and Instagram into shoppable discovery galleries.

Organize creator content into searchable hubs categorized by training goal, sport type, or fitness level. Combine social listening insights with AI tagging to place high-performing workout content inside product journeys.

Launch Live Training And Fitness Event Campaigns

Host live workout classes, product demonstrations, and athlete Q&A sessions streamed across storefronts, social platforms, and mobile apps.

Use live product pinning, comment-to-buy triggers, and RSVP funnels to convert viewers during training sessions. Repurpose recordings into evergreen coaching and onboarding content.

testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.

We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How do I go live from Videowise on the Shop App?
What plan do I need to go live on the Shop App with Videowise?
If I have Videowise Live Shopping enabled, can I appear on the Shop App?
Can I track sales coming from the Shop App inside Videowise?
Does my live show also appear on my website at the same time?
Do customers need to leave the Shop App to purchase during the live?