The Video Commerce Platform For Sports & Fitness Brands

Turn workouts, coaching programs, and transformation journeys into shoppable video funnels using athlete content, live training events, and lifecycle video education.

built for athletes desktop and mobile shoppable videos preview
Videowise is trusted by over 4,000 brands & retailers
+7.9% RPS

Skullcandy

“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”

Jenny Buchar

Global Digital Experience Director at Skullcandy

Case study
+3.2% RPS

Dr. Squatch

"Fantastic product! We reviewed 5-6 different video platforms, and Videowise is the best by far! Very impressed by their team, UX principles, performance, ease of use in the platform, how many edge cases / use cases they have thought through, vision, and pace of engineering. Initial test results have boosted our RPS by nearly 3.2%. Excited to continue to grow with Videowise."

Stephen Pinto

Head of Growth

Case study
+7% AOV

Dr. Dennis Gross

"Videowise is a must-have for any e-commerce business looking to drive sales and engagement through video content. They are constantly innovating and adding new features, the team is very responsive to feedback and is happy to provide solutions and ideas. Installing and implementing a plethora of video widgets on your website is pretty easy and intuitive, and you can even bulk publish a bunch of videos. Overall, I highly recommend Videowise for your on-site video marketing and education efforts."

Anton Blagov

Growth Marketing Manager

Case study
+27.9% CVR
+10.17% CVR

Neuro

“From the moment we implemented it, Videowise has been an incredible tool. It has supported us in multiple product launches, enhanced our brand perception, and given us the flexibility to create engaging and dynamic experiences for our customers.”

Carolina Marinoff

Website Manager at Neuro

Case study
+7.9% RPS
+14.78% CVR

Kind Patches

"Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand."

Charlotte Hamrin

E-commerce Manager

Case study
+7M from Live

Tibi

"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."

Allison Gagnon

Director of Ecommerce Operations at Tibi

Case study
+8.77% orders

SACHEU

"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."

Caroline MacLeod

Senior E-Commerce Manager at SACHEU

Case study
+269k revenue

Travelpro

"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”

Mark Costigliola

Director of eCommerce Operations at Travelpro

Case study
134k in 3h from Live

ANDAR

"Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly."

Destinni Hernandez

Head of Ecommerce at Andar

Case study
+26% CVR

WONDERSKIN

"A remarkable app built and supported by an incredible team. From the first intro call, to the implementation across dozens of products, landing pages and custom blocks - working with Videowise has been a positive experience.

Modules load quickly, and the shoppable videos right away added to average session time and site activity."

The Wonderskin Team

Shopify App Store

Case study
+26% RPS

SNEAK ENERGY

"Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed. The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations."

Anaïs Alexandre

SEO & Ecommerce Executive at SNEAK

Case study
+22% RPS

DALSTRONG

“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”

The Dalstrong Team

Shopify App Store

Case study
+8.85% CVR

SWATI

"With coloured lenses, the customer needs to see how easy they are to use and what the result actually looks like. And they need to see it fast. Videowise lets us put real customer videos on the product page, so we answer the common objections before they turn into hesitation."

Vishal Nanda

CEO & Founder

Case study
omnichannel video

Turn Training Content Into Conversion And Retention Engines

Shoppable Workout & Training Videos

Tag equipment and apparel directly inside workout videos using interactive video widgets on-site.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Athlete & Coach Content Imports

Convert TikTok, Instagram, and creator workout content into PDP discovery galleries using UGC Hub.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Live Workout & Product Launch Classes

Stream training sessions and equipment demos using multi-channel live shopping and product pinning, and advanced RSVP tools.

shoppable videos examples on collection pages
Equipment Setup Coaching Videos

Send setup, form, and technique tutorials through lifecycle email, SMS, and QR onboarding flows, and increase upsells.

videos in email and sms flows
AI Clip Workout Campaign Creatives

Turn long training sessions into short paid ads and PDP highlight clips using AI Clips.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Email & SMS Workout Coaching Funnels

Send training routines and equipment tutorials through Klaviyo lifecycle video campaigns.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Multi-Host Training Broadcast Shows

Stream workouts featuring athletes, coaches, and creators using multi-host live streaming.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Training Video SEO Channel Pages

Publish workout hubs optimized with metadata for fitness search discovery.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Videowise gives us a visual and engaging way of explaining our proposition, and crucially, the difference in our backpacks, shown and explained by real athletes and real people. It’s a fantastic integration across the entire user experience, and being able to quickly set up A/B tests helps us prove the value with tangible results."
Woman in green activewear stretching on floor with gym equipment in the background.
Bags Video commerce

Why Video Commerce Works For Food & Beverage Brands

Convert Social Fitness Trends Faster

UGC imports help monetize viral workouts and training challenges.

Increase CLV Through Training Progression

Video workout progression content encourages upgrades and accessory purchases.

Increase Add-On And Accessory Purchases

Training setup videos highlight complementary equipment and gear.

Increase time Spent on site

Welcome visitors with video hubs that lets them digest your brand's mission and value

turn video into revenue

Ways To Use Video Commerce For Sports & Fitness

Run coaching programs, transformation campaigns, and training education funnels that connect fitness content directly to product purchases.

Woman in maroon sports bra and leggings stretching or posing in a gym with medicine balls on shelves behind her.
Sports & fitness Video commerce 2026

Launch Shoppable Workout Training Campaigns

Publish structured workout videos showing how equipment and products are used during training routines. Place workout demonstrations across PDP galleries, landing campaigns, and fitness discovery hubs while tagging equipment directly inside video players.

Repurpose workout content into onboarding programs and subscription coaching funnels to reinforce product usage.
Muscular man in a gray sleeveless shirt holding a weight plate in a gym.
Sports & fitness Video commerce 2026

Launch Coaching And Program Education Funnels

Build a video series showing training programs, exercise form guidance, and workout progression routines.

Publish coaching videos across onboarding flows and subscription education campaigns while tagging equipment and accessories inside training modules. Use coaching education to increase long-term customer retention and bundle purchases.
Person in a black puffer jacket holding a black reusable cup and wearing a large beige tote bag, standing on a street with blurred vehicles passing by.
Sports & fitness Video commerce 2026

Run Social Workout Discovery And Creator Funnels

Import workout tutorials, athlete training highlights, and challenge content from TikTok and Instagram into shoppable discovery galleries.

Organize creator content into searchable hubs categorized by training goal, sport type, or fitness level. Combine social listening insights with AI tagging to place high-performing workout content inside product journeys.
Woman in workout clothes doing a side plank exercise in a gym with kettlebells in the background.
Sports & fitness Video commerce 2026

Launch Live Training And Fitness Event Campaigns

Host live workout classes, product demonstrations, and athlete Q&A sessions streamed across storefronts, social platforms, and mobile apps.

Use live product pinning, comment-to-buy triggers, and RSVP funnels to convert viewers during training sessions. Repurpose recordings into evergreen coaching and onboarding content.
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
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We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How does video commerce help sports and fitness brands showcase performance and results?
What role does UGC play in sports and fitness video commerce?
How can video commerce support training routines and workout programs?
How are shoppable videos used across the sports and fitness shopping journey?
How does live shopping fit into sports and fitness ecommerce in 2026?
How can sports and fitness brands scale video content without increasing production costs?
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