The Video Commerce Platform For Haircare Brands

Show how products work together through layered haircare journeys that guide customers from cleansing to styling.

Voduz Hair desktop and mobile shoppable videos preview
Videowise is trusted by over 4,000 brands & retailers
+7.9% RPS

Skullcandy

“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”

Jenny Buchar

Global Digital Experience Director at Skullcandy

Case study
+3.2% RPS

Dr. Squatch

"Fantastic product! We reviewed 5-6 different video platforms, and Videowise is the best by far! Very impressed by their team, UX principles, performance, ease of use in the platform, how many edge cases / use cases they have thought through, vision, and pace of engineering. Initial test results have boosted our RPS by nearly 3.2%. Excited to continue to grow with Videowise."

Stephen Pinto

Head of Growth

Case study
+7% AOV

Dr. Dennis Gross

"Videowise is a must-have for any e-commerce business looking to drive sales and engagement through video content. They are constantly innovating and adding new features, the team is very responsive to feedback and is happy to provide solutions and ideas. Installing and implementing a plethora of video widgets on your website is pretty easy and intuitive, and you can even bulk publish a bunch of videos. Overall, I highly recommend Videowise for your on-site video marketing and education efforts."

Anton Blagov

Growth Marketing Manager

Case study
+27.9% CVR
+10.17% CVR

Neuro

“From the moment we implemented it, Videowise has been an incredible tool. It has supported us in multiple product launches, enhanced our brand perception, and given us the flexibility to create engaging and dynamic experiences for our customers.”

Carolina Marinoff

Website Manager at Neuro

Case study
+7.9% RPS
+14.78% CVR

Kind Patches

"Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand."

Charlotte Hamrin

E-commerce Manager

Case study
+7M from Live

Tibi

"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."

Allison Gagnon

Director of Ecommerce Operations at Tibi

Case study
+8.77% orders

SACHEU

"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."

Caroline MacLeod

Senior E-Commerce Manager at SACHEU

Case study
+269k revenue

Travelpro

"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”

Mark Costigliola

Director of eCommerce Operations at Travelpro

Case study
134k in 3h from Live

ANDAR

"Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly."

Destinni Hernandez

Head of Ecommerce at Andar

Case study
+26% CVR

WONDERSKIN

"A remarkable app built and supported by an incredible team. From the first intro call, to the implementation across dozens of products, landing pages and custom blocks - working with Videowise has been a positive experience.

Modules load quickly, and the shoppable videos right away added to average session time and site activity."

The Wonderskin Team

Shopify App Store

Case study
+26% RPS

SNEAK ENERGY

"Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed. The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations."

Anaïs Alexandre

SEO & Ecommerce Executive at SNEAK

Case study
+22% RPS

DALSTRONG

“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”

The Dalstrong Team

Shopify App Store

Case study
+8.85% CVR

SWATI

"With coloured lenses, the customer needs to see how easy they are to use and what the result actually looks like. And they need to see it fast. Videowise lets us put real customer videos on the product page, so we answer the common objections before they turn into hesitation."

Vishal Nanda

CEO & Founder

Case study
omnichannel video

Guide Shoppers Through Styling, Maintenance, And Hair Transformation Journeys

Shoppable TikTok Styling Drops

Import viral TikTok hairstyle content and instantly attach products to recreate trending looks directly on your storefront.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Instagram Routine Funnels

Pull Instagram creator routines into guided video flows that move shoppers from inspiration to product bundles.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Post-Purchase Styling Email Campaigns

Send personalised styling tutorials and wash-day education through Klaviyo video playlists tied to purchased products.

shoppable videos examples on collection pages
Gamified Live Styling Shows

Run live hair tutorials where viewers unlock discounts, bundles, or styling guides by interacting during live shopping sessions.

videos in email and sms flows
Hair Type Interactive Video Finders

Let shoppers explore routines for curly, coily, straight, or treated hair on a dedicated hub on your site.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Campaign Video Repurposing For Paid Ads

Automatically turn salon tutorials and transformation videos into short-form ad creatives using AI Clips.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Stylist Partnership Video Programs

Import salon educator and stylist content through influencer integrations and convert it into product education hubs.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Routine Performance & Conversion Testing

Test different styling tutorials, creator routines, and wash-day sequences using video A/B testing and revenue attribution analytics.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Videowise helped us bring that experience to our website, infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social"
Blonde woman with styled hair holding a round hairbrush curling the ends of her hair.
Cosmetics Video commerce

Why Video Commerce Drives Growth For Haircare Brands

Increase Product Reorder Frequency

Technique tutorials help customers use products correctly, encouraging repeat purchases.

Sell Full Routine Systems

Wash-day and styling videos promote bundled cleansing, treatment, and styling products.

Scale Stylist Authority Content

Distribute professional stylist tutorials across ecommerce, social, and lifecycle campaigns.

Repurpose Campaign Footage Faster

AI clipping and video libraries turn existing styling content into acquisition and retention assets.

turn video into revenue

Ways Haircare Brands Use Video Commerce

Discover how haircare brands use styling education, routine merchandising, stylist authority, and transformation storytelling to scale ecommerce and retention.

Close-up of a smiling woman brushing her long, straight dark hair with a black and pink hairbrush.
Haircare Video commerce 2026

Styling Technique Education As Product Enablement

Haircare shoppers often purchase styling products and tools based on technique confidence rather than ingredient claims alone. Video commerce enables brands to demonstrate blow-drying methods, curl formation techniques, styling tool usage, and finishing workflows through shoppable video tutorials.

By embedding technique-based video education across product pages and content hubs, haircare brands increase product adoption, reduce styling errors, and strengthen repeat purchase behavior.
Close-up of hands holding a small jar of white cream with a fingertip dipping into it.
Haircare Video commerce 2026

Wash-Day Ritual Selling And Routine Bundling

Haircare ecommerce is strongly influenced by ritual-driven routines that combine cleansing, conditioning, masking, and treatment layering. Video commerce allows brands to showcase these multi-step workflows through structured routine storytelling and shoppable playlist experiences.

These guided routine journeys help customers understand product relationships, increase system bundle sales, and strengthen subscription-based replenishment categories.
Two smiling women with styled hair holding hair care tools against a gray background.
Haircare Video commerce 2026

Stylist Authority And Professional Technique Monetization

Haircare discovery is heavily influenced by professional stylists, salon educators, and hair specialists. Brands use video commerce platforms to integrate stylist demonstrations, application tutorials, and transformation consultations directly into ecommerce discovery journeys.

By converting salon authority content into shoppable education flows, brands increase product credibility and strengthen premium product positioning.
Close-up of a black mascara wand with clear liquid dripping from its bristles.
Haircare Video commerce 2026

Texture Community Discovery And Inclusive Styling Education

Haircare content consumption is strongly shaped by community-driven learning across curly, coily, straight, chemically treated, and protective styling routines.

Video commerce enables brands to organize creator and customer styling content into discovery hubs that help shoppers find routines specific to their hair type and goals. These inclusive video discovery flows improve trust, expand audience reach, and strengthen community-driven product adoption.
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
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We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How does video commerce help haircare brands increase conversion rates?
Why are styling and routine videos important for haircare ecommerce?
How can haircare brands use UGC without sacrificing brand credibility?
Where should haircare brands place videos for the biggest impact?
How do haircare brands optimize and scale video performance over time?
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The Video Commerce Platform with the most 5-star reviews
G2 50+ 5-stars
Shopify 250+ 5-stars