The ultimate Video Commerce For Supplements Brands

Guide customers through stacking protocols, ingredient education, and daily usage habits using shoppable video, lifecycle campaigns, and expert authority content.

Trusted by over 4,000 brands & retailers
Examples

How Supplement Brands Grow With Videowise

omnichannel video

Convert Education, Habit Formation, And Authority Content Into Revenue Workflows

Post-Purchase Habit Coaching Emails

Trigger supplement usage tutorials through Klaviyo video flows tied to customer purchases.

Website section titled Squatch Nation Has Spoken featuring five video thumbnails of people holding or using Squatch products, with icons highlighting natural products, no harmful ingredients, and formulated for men.
Dedicated Education Video Hubs

Organize performance, recovery, and longevity protocols using AI-tagged video libraries.

Bearaby webpage showing an Add to Cart button for $179 and four video thumbnails featuring people with Bearaby blankets and testimonials about the product.
Compliance-Safe Education Ad Clips

Turn clinical webinars and expert interviews into compliant short-form ads using AI Clips.

shoppable videos examples on collection pages
Cross-Platform Meta Ads Video Recycling

 Bulk import high-performing Meta ads and push into shoppable product and onboarding video flows.

videos in email and sms flows
Geo-Optimized Ingredient Education Videos

Automatically generate SEO and GEO metadata for supplement videos targeting localized search discovery.

Live video stream of a woman holding up a product, showing social media toggle switches and a shoppable product link at the bottom.
Live Simulcast Coaching Across 8 Channels

Stream supplement coaching sessions simultaneously across website, TikTok, mobile apps, and social platforms.

Mobile screen showing Alpaka website with orange travel gear and pouches, navigation menu, and recently viewed items, shoppable videos integrated to mobile apps SDK
Supplement Pairing Video Upsells

Recommend complementary products through videos showing how supplements work together.

Four women showcasing fashion outfits connected by arrows to TikTok Shop logo above.
Comment-To-Buy Live Stack Selling

Sell supplement bundles directly through live chat and comment-to-buy triggers during coaching streams.

Instagram post from Wonderskin showing a woman applying blue lip liner, with a comment 'Sky Blue' by user Freya30 and a message from Wonderskin thanking for the order with a 'Go to cart' button.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Cosmetics Video commerce

Why Video Commerce Drives Growth For Supplement Brands

Improve Subscription Retention

Use milestone, habit, and protocol videos to keep customers consistent.

Scale Practitioner Content Everywhere

Deploy expert videos across PDPs, social, email, live shows, and mobile apps.

Stay Compliance-Safe While Educating

Use transparency and science videos instead of risky marketing claims.

Increase Stack And Bundle Revenue

Use protocol and routine videos to naturally upsell complementary supplements.

turn video into revenue

Ways Supplement Brands Use Video Commerce

Supplement brands use video to educate customers, reinforce daily habits, and build long-term subscription loyalty through expert authority, transparency storytelling, and protocol-based campaigns.

Run 30-Day Supplement Habit Challenges

Launch onboarding video series that guide daily supplement routines through structured milestone education. Deliver usage tutorials covering timing, stacking order, and expected results timelines. Trigger check-in videos at key milestones through lifecycle email, SMS, or subscription onboarding flows.
Reinforce routine consistency while repurposing challenge content into PDP onboarding modules and retention education playlists.

Practitioner-Led Protocol Launch Programs

Partner with nutritionists, doctors, or performance coaches to build supplement protocol education series. Record expert onboarding sessions explaining dosing schedules, stacking strategies, and optimization techniques.

Attach supplement stacks directly to expert video guidance and expand programs through live Q&A sessions and follow-up onboarding video content across PDPs and subscription journeys.

Run Multi-Channel Protocol Coaching Events

Host supplement coaching sessions that introduce new stacks and health programs through live video events. Stream expert walkthroughs across storefronts, social platforms, and lifecycle messaging while capturing replays for evergreen onboarding and PDP education modules.

Use live Q&A sessions and stack demonstrations to drive real-time conversion and long-term education content.

Build Ingredient Transparency Education Hubs

Publish sourcing walkthroughs, lab testing explainers, and formulation research videos inside structured education libraries. Break transparency content into modules covering ingredient efficacy, absorption science, and certification standards.

Connect ingredient storytelling directly to PDPs and onboarding flows to support compliance-safe marketing while strengthening customer trust.

testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.

We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently asked questions

How do I go live from Videowise on the Shop App?
What plan do I need to go live on the Shop App with Videowise?
If I have Videowise Live Shopping enabled, can I appear on the Shop App?
Can I track sales coming from the Shop App inside Videowise?
Does my live show also appear on my website at the same time?
Do customers need to leave the Shop App to purchase during the live?