Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly.
Andar is a premium leather goods brand specialising in timeless, handcrafted products.
Guided by the principle of “Carry what matters,” Andar blends functionality, craftsmanship, and style to create pieces that are both practical and elegant. Each product is carefully crafted with attention to detail, using high-quality materials that reflect the brand’s commitment to durability and longevity.
Beyond just accessories, Andar’s products are built to simplify and elevate daily life, offering thoughtful designs that help customers stay organised, move seamlessly through their day, and feel confident in what they carry. With a loyal community of customers who value authenticity and quality, Andar continues to grow as a trusted brand that combines tradition with modern needs.
Andar wanted to elevate its online video commerce shopping experience beyond static images and product descriptions. With a growing customer base seeking authenticity and proof of product quality, the team needed a way to:
Partnering with Videowise, Andar launched a comprehensive shoppable video strategy, integrating user-generated content, testimonials, and live shopping events across their site. This included:
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