How Dalstrong increased revenue by 22% with Videowise

The challenge

Dalstrong’s products are highly considered purchases. Customers want to understand performance, durability, craftsmanship, and real-world use before committing, especially at higher price points.

The brand needed a way to:

1. Visually demonstrate product value beyond static images and text.
2. Answer common purchase objections: including shipping, returns, and social proof, right at the moment of decision.
3. Launch new collections with impact, without disrupting site performance or user experience.
4. Prove the revenue impact of video, using reliable A/B testing rather than assumptions.

The Solution

Dalstrong partnered with Videowise to make video a measurable, conversion-focused part of the shopping journey, not just a branding layer. Together, we implemented video strategically across the site:

• A dedicated Channels page showcasing Dalstrong’s rich video ecosystem: including documentaries, chef interviews, recipe content, and original series like Blade Masters, creating a centralized hub for brand storytelling and education.
• Shoppable videos placed directly under the Add to Cart button on product pages, addressing key pain points such as shipping, returns, and customer sentiment (“what people are saying”) at the highest-intent moment.
• Background videos on new collection launch pages, adding cinematic impact and emotional storytelling without slowing the site, and shoppable video widgets on new collection page template, to showcase a variety of content: recipes, product demos, UGC, etc.
• A “See It in Action” shoppable video carousel at the bottom of launch pages, allowing customers to explore products in real-world use and shop seamlessly.
  

Videowise’s built-in A/B testing capabilities allowed Dalstrong to test video placements and formats with confidence, ensuring performance decisions were backed by data, not guesswork.