WONDERSKIN Sees Up to 26% CVR Boost with Insense + Videowise

How it works

Wonderskin built a video-first production engine:

• Source & test with Insense: They cast creators against precise briefs, iterate quickly, and deliver rights-ready cuts tailored for paid social. Over four years, this scaled to 91 campaigns and 3,717 videos delivered, giving Wonderskin a constant pipeline to test hooks, angles, and formats in ads.
• Repurpose winners to owned: Top-performing ad creatives don’t stop at paid. Wonderskin pushes them across email, PDPs, collections, and landing pages. With Videowise, those same videos become shoppable on-site experiences, merchandised where intent is highest and measured end-to-end.

The experience

• Always-on momentum: Weekly briefs and tight feedback loops meant the team never “ran out of creative.”
• Operational calm: One pipeline for sourcing and rights, clean delivery, zero asset sprawl.
• Creative confidence: Rapid ad testing surfaced winners that could be safely syndicated across owned channels.

The results

The impact was immediate:

• Volume & variety at scale: 3,717 creator videos across 91 campaigns kept paid performance fresh and fueled on-site storytelling.
• Full-funnel leverage: Ad winners became conversion drivers in Videowise galleries/widgets on PDPs and collections.
• Efficiency gains: Less lift per asset, more mileage per concept—one production run, many outcomes.

• Higher conversions & engagement: EU store saw an +8.8% average conversion uplift (spikes up to +11.7%), while the US store achieved +12% on average (up to +26%), both driven by video experiences on PDPs and collections.
• Significant revenue impact: Single PDP carousels generated +$600K (EU) and +$1.1M (US) in engagement value, influencing over $1.25M (EU) and $1.7M (US) in revenue.
• Fast activation & strong retention: Stores went live with their first videos in 2 weeks, leading to over 11,000 hours (EU) and 9,800 hours (US) of additional on-site time.

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