"Videowise has been great to work with and their team helped us achieve great results and is constantly innovating more ways to suppose video aided shopping"
Mozi Wash is the world's first concentrated, perfume-inspired laundry detergent. Founded in 2019 by Matt Cook, who wanted a detergent that was safer, better for the planet, and actually smelled remarkable, Mozi Wash set out to rethink a category that had been selling the same handful of scents for decades. The brand now offers 10+ signature scents inspired by iconic fragrances, from Alpine Woods (inspired by DIOR Sauvage) to Vanilla Moon (inspired by YSL's Black Opium), each delivering 50+ loads from a plant-based, paraben-free formula made in California and bottled in infinitely recyclable aluminum.
With 100,000+ customers and more than 40,000 five-star reviews, Mozi Wash has built one of the most loyal communities in the home care space, driven as much by word of mouth as by product quality. The brand's Build Your Bundle page sits at the center of its commerce model, giving shoppers a curated way to mix scents and save on subscription orders.
Selling a product defined entirely by how it smells is one of the hardest problems in ecommerce. No product image, no ingredient list, and no scent description can replicate the moment someone opens a bottle and realizes this is nothing like any laundry detergent they have used before. That gap between product claim and sensory experience is where online sales are won or lost for a brand like Mozi Wash.
What made this especially sharp was that the proof already existed. Mozi Wash had built a massive following on @moziwash across TikTok and Instagram, where real customers posted unboxings, scent reviews, and side-by-side comparisons in their own words. TikTok in particular had turned the brand into what its own site describes as "the most viral cleaning product on the internet." But virtually all of that social proof lived on platforms, not on the product pages or the bundle builder where first-time shoppers were deciding whether to spend money on a detergent they had never smelled. The brand had the UGC, the community, and the credibility. The challenge was getting all of it in front of shoppers at the moment that actually mattered.
Mozi Wash implemented Videowise across two key surfaces on their Shopify storefront, bringing customer content into the purchase journey rather than leaving it on social media.
On product detail pages, a shoppable video carousel below the Add to Cart button surfaces real customers describing their scent experiences in their own words: unboxings, before-and-after laundry routines, and honest comparisons to the luxury fragrances each scent is inspired by. For shoppers who cannot smell the product through a screen, a customer saying "this is exactly what DIOR Sauvage smells like but for your clothes" does what any amount of product copy cannot. The placement keeps that confirmation at the point where hesitation is highest, directly beside the buy decision.
On the Build Your Bundle page, a Quickshop video carousel gives visitors the same peer-backed scent guidance within the most commercially important page on the site. Shoppers picking between three or four scents for a bundle can watch real customers talk through their choices, then add to cart without navigating away. For a brand whose primary value proposition is scent discovery, making that discovery happen on the page rather than on social closes a meaningful gap in the purchase experience.
Results were validated through controlled A/B testing on the PDP shoppable video carousel under Add to Cart.
Mozi Wash runs on scent conviction: once a customer finds a fragrance they love, they come back. The lift in orders and revenue reflects what happens when the social proof that drives that conviction shows up at the product page, not just on TikTok.
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