How Dore & Rose Achieved a 7.59% Revenue Per Session Lift with Shoppable Video

About Dore & Rose

Dore & Rose is a premium wellness and lifestyle brand specializing in 100% silk sleep products designed to improve skin and hair health. With a massive social following of over 200,000 on Instagram, the brand has cultivated a high-intent community that relies heavily on visual proof and lifestyle content to understand the benefits of their silk collections.

Operating in the competitive sleep wellness category, Dore & Rose provides an ecommerce experience that balances luxury aesthetics with clinical-style product education. Authentic video content is essential to their funnel, as it allows customers to see the texture, quality, and real-world results of their products before making a purchase.

The Challenge

Despite having a wealth of visual assets and a strong social presence, Dore & Rose faced the hurdle of effectively integrating this content into their storefront without slowing down the user experience. The brand needed a way to manage User-Generated Content (UGC) in bulk and deploy it across their site to build trust and reduce friction in the path to purchase.

Prior to implementing a dedicated video commerce solution, the team sought a streamlined method for showcasing product functionality and social proof directly on product detail pages (PDPs) and the homepage to maximize the impact of their existing content investment.

The Solution

Dore & Rose partnered with Videowise to transform their storefront into an interactive, shoppable experience.

They imported and curated authentic creator content, and deployed it across nearly all of their PDPs using high-performance video carousels.

On the homepage, the brand implemented a "Quick Shop" carousel, allowing visitors to engage with video content and add items to their cart immediately upon discovery.

This strategy ensured that high-quality video was present at every critical decision-making stage, from the initial landing experience to the final checkout considerations on the PDP.

The Results

Dore & Rose validated the commercial impact of shoppable video through rigorous A/B testing. By comparing pages with Videowise widgets against a control group without video, the brand measured significant growth in key efficiency metrics.

Product Detail Page (PDP) A/B Test Results:

• +7.59% Lift in Revenue Per Session (RPS)
• +5.53% Increase in Conversion Rate
• +7.05% Increase in Total Orders
• +1.97% Increase in Average Order Value (AOV)

The brand's homepage experience also saw a significant performance boost, where the implementation of a Quick Shop carousel delivered a 9.48% lift in Revenue Per Session and an 8.51% increase in conversion rate, proving that shoppable video is a powerful driver of both engagement and immediate revenue.