How Sculpted by Aimee shoppers convert at 8.6% by with shoppable video content

The challenge

Before finding the right formula, Sculpted by Aimee had some blemishes that it needed to cover up.

1. Visualizing value. Communicating the benefits of feature-rich products proved challenging through static images alone. The versatility of make-up products was difficult to convey without dynamic elements that could highlight real-world applications.
2. Educating customers. Relying solely on written descriptions often fell short of helping customers realize that there’s a perfect product for every need. Sculpted by Aimee recognized the need for interactive experiences in guiding customers to find the ideal product.
3. Shoppable videos. The challenge was to streamline the checkout process and encourage quicker purchase decisions. Enabling customers to buy a product directly from a watched video was a game-changer for Sculpted by Aimee.

The solution

For each challenge, we brushed up on solutions, one shade at a time:

1. "Product preview" videos. Sculpted by Aimee offered customers a glimpse into product results through videos that showcase their application. These videos not only highlight how the products perform but also demonstrate the final result, offering customers a clearer understanding of what to expect.
2. Video UGC. The brand established a sense of authenticity by showcasing collections of UGC videos. These videos provided an unfiltered insight into the genuine experiences of actual customers, effectively bridging the gap between the brand and its audience.
3. Interactive video quiz. The founder quiz video provided a personal touch, directly sharing information about Sculpted by Aimee products, by offering website visitors a guided video shopping experience.

‍