"As a social-first beauty brand, community-led video has always been at the core of how we educate and connect with our customers. Videowise helped us bring that same experience to our website infusing real tutorials, UGC, and demonstrations throughout our pages in a way that feels native to how our audience already shops. It’s helped us turn engagement into measurable impact while staying true to how we show up on social."
Sacheu is a modern beauty brand focused on creating innovative skincare tools and beauty essentials designed to deliver visible results while simplifying daily routines. Known for blending performance-driven product design with strong digital storytelling, Sacheu has built a loyal community of highly engaged, education-focused shoppers.
The brand has gained significant traction through social-first content strategies, using tutorials, demonstrations, and user-generated content to showcase real product usage and results. This content-driven approach allows Sacheu to build trust with consumers while helping shoppers better understand how products fit into their routines.
Sacheu had already built a strong video-first marketing strategy across social media and owned channels. However, translating that engagement into measurable ecommerce performance presented several challenges.
The team was previously using LyveCom but began searching for a more scalable and flexible video commerce solution.
Sacheu needed to:
With roughly 250K monthly impressions across their storefront, optimizing PDP performance was a major growth opportunity.
Sacheu implemented Videowise to transform static product pages into dynamic, conversion-focused shopping experiences by introducing shoppable video carousels directly on PDPs.
By embedding curated video playlists on product pages, shoppers could:
To validate performance impact, Sacheu leveraged Videowise A/B testing to compare PDPs with and without video carousels. This allowed the team to measure video’s direct contribution to shopper behavior and revenue performance.
Beyond PDP video integration, Videowise also enabled Sacheu to begin expanding their video commerce strategy through content repurposing, video distribution across marketing channels.
The A/B test demonstrated that adding PDP shoppable video significantly improved shopper engagement and ecommerce performance.
Sacheu achieved:
By integrating video directly into the purchase journey, Sacheu successfully reduced shopper friction, improved product understanding, and increased confidence at the decision-making stage.
Videowise also provided Sacheu with clearer visibility into video performance, enabling the team to scale their video commerce strategy using data-backed insights.
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