Videowise vs. Tolstoy:
The complete Comparison 2026

Videowise vs Tolstoy. The Full Comparison for the best video commerce platform.

Tolstoy is positioned as an AI commerce platform offering micro apps like AI chat bot, search, try on, AI UGC videos and offers a video player. Tolstoy is not a video commerce solution.

Videowise is the #1 rated Video Commerce Platform on all review platforms, combining the most powerful shoppable video engine, AI-managed content infrastructure, revenue experimentation, live shopping, omnichannel distribution, and enterprise-grade performance.

If the goal is driving measurable ecommerce growth at scale Videowise is built for that outcome.

try videowise for free
Videowise is trusted by over 4,000 brands & retailers
why brands switch to videowise

why brands switch
to videowise from Tolstoy

7.9%
Increase in Revenue Per Session
after switching to Videowise from Tolstoy
"Sales conversations with Tolstoy had us feeling good, but as soon as we were handed to the client support team for integration things fell apart. We couldn't get someone on the line to support us.

Now having worked with Videowise for 5 months we are eager to dive into video platform capabilities that Videowise offers that Tolstoy does not, that will feed our content engine and solve for complex challenges we are were trying to overcome across our marketing team."
"Was with Tolstoy before , they kept overcharging me for services I didn't even need, they really abused their customers.

Switched to Videowise, their customer success team was a great help setting up the app and making sure the onboarding is as smooth as possible."

brands that switched to videowise
from tolstoy and never looked back

product comparison

Videowise Is the highest reviewed
video commerce platform ever, anywhere.

G2 50+ 5-stars
Shopify 250+ 5-stars
TrustPilot 40+ 5-stars

Tolstoy has a video player, not a video commerce solution.

Videowise simply outperforms Tolstoy across the board.
This comparison is based on Tolstoy's app and public available information, updated 2026.

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Features
Videowise
Tolstoy
Company focus
Videowise is the #1 rated video commerce platform, on all major review platforms.
Videowise was the first shoppable video app on the Shopify App Store and has since evolved into a complete video commerce platform. Videowise is well known for it's innovation in video commerce and it's high product velocity, always shipping revolutionary video-focused solutions. Videowise's is committed to offer the best video commerce platform in the industry.
Tolstoy is Not a video commerce platform.
Tolstoy just offers a video player.
Tolstoy has started as a video quiz app and since 2024 they stopped investing in video, switching their focus completely to AI experimental micro apps: AI chat bots, search, AI try-on and AI generated UGC. Tolst
App User experience
world-class User Experience
Across G2, Trustpilot and Shopify App Store, users overwhelmingly describe Videowise's user experience as intuitive, easy to set up, and requiring minimal technical knowledge to get running — phrases like "super easy to use," "user-friendly," and "no steep learning curve" appear repeatedly. Reviewers consistently praise the platform's extensive widget customization options , the centralized media library for managing video content at scale, and the fact that videos load fast without hurting site performance.

- Summary based on Videowise's public reviews.
Poor User Experience
Interface described as "buggy", "cluttered" and "slow" by users, takes 3x longer to accomplish tasks compared to similar platforms. Analytics have delays and are not in sync with real-time data. Platform randomly disconnects from social media profiles (Instagram, TikTok).

- Summary based on Tolstoy's public reviews.
Tolstoy Shoppable Video Reviews. Videowise Tolstoy ComparisonTolstoy Shoppable Video Reviews. Videowise Tolstoy Comparison
Support & Customer success
world-class Success team
Videowise team works closely with all brands, offering white-glove onboarding and ensures revenue growth through a A/B split test. Videowise is the most & highest reviewed video commerce platform on G2, TrustPilot and Shopify App Store.
good Customer Support, sometimes
Tolstoy offers customer support that often falls short. (include screenshots)
Tolstoy Shoppable Video Reviews. Videowise Tolstoy Comparison
Pricing
Fixed, transparent pricing
Videowise offers fixed monthly or annual pricing with no extra charges surprises. Videowise always includes discounts when multiple solutions are purchased. We understand how important predictable CAC for any business.
unpredictable pricing
Tolstoy is known to often surprise their customers with large bills, sometimes unjustified. Fixed pricing might be available if negotiated.
Tolstoy Shoppable Video Reviews. Videowise Tolstoy Comparison
Page speed performance
rated #1 fastest-loading video solution
Videowise has been tested by multiple unbiased development agencies, independent developers and always comes out as the fastest solution for video embedding on site.
Videowise vs. Tolstoy Page Speed Report
good, but not #1
Tolstoy does not slow down your site, but it's not as optimized as Videowise.
File Management
AI-powered digital asset management
Videowise includes an AI-powered digital asset management with file AI tagging, AI natural language search, AI-generated SEO metadata, AI transcription, AI video clipping, facial recognition, comments, file versioning, collaboration, and more. Learn more
Simple file dump
Tolstoy offers a simple file dump, unscalable after just a few videos. No folders, no tags, no transcription, no usage rights management, no file settings.
AI Natural language search
Yes
Videowise includes AI-powered natural language search to instantly find any video, any moments or any people inside a video.
Not available
Tolstoy offers basic search in their basic file manager.
aI video clipping
yes
Videowise includes AI video clipping that automatically generates ready to use clips from videos. Learn more
not available
Tolstoy does not offer AI video clipping.
usage rights management
yes
Videowise includes advanced usage rights management with expiration notifications and auto-unpublish expired videos from site, email, mobile apps.
not available
Tolstoy does not offer video usage rights management.
Shoppable video widgets
20+ video widgets
Videowise powers the entire site video infrastructure including: hero background video, shoppable video carousels, video in product page gallery, video in collection pages, stories, video quizzes, video pop-ups, interactive videos, video feed, shoppable images with hotspots and more.
limited to basic video widgets
Tolstoy offers a limited number of basic shoppable video widgets.
Shoppable video a/B testing
yes
Videowise includes A/B testing for shoppable videos widgets with device breakdown, engagement & revenue metrics.
not available
Tolstoy does not A/B testing for shoppable video widgets.
text testimonials & ratings
yes
Videowise powers the entire site video infrastructure including: hero background video, shoppable video carousels, video in product page gallery, video in collection pages, stories, video quizzes, video pop-ups, interactive videos, video feed, shoppable images with hotspots and more.
not available
Tolstoy does not offer text testimonials and ratings inside video widgets.
video in product page gallery
yes
Videowise includes a scalable solution to include fast-loading ADA compliant videos in PDP galleries. This is compatible with any type of gallery from any ecommerce platform.
Limited to Tolstoy's gallery
Tolstoy can only insert a video in the product page gallery if you change your gallery with Tolstoy's custom built gallery which requires custom coding, has limited customizations and often presents incompatibility issues.
AI-optimized video playlists
Yes
Videowise includes AI-optimized video playlists for all video widgets. Stop guessing which videos work, Videowise automatically re-arranges and tests all videos in playlist to determine the best playlist for engagement & conversion.
not available
Tolstoy does not include AI-optimized video playlists. Tolstoy only includes a "For you" video feed for their Tapcart integration.
Shoppable videos in email
8 use cases
Videowise includes the following automated shoppable videos in email flows: cart abandonment, browser abandonment, post purchase, trending videos, product launch, welcome flow, SMS & QR code campaigns.
limited to 3 use cases
Tolstoy includes the folowing videos in email flows: cart abandonment, trending videos, product launch.
(netflix-style) Video hub page
yes
Videowise offers a "Netflix-style" video hub page that built in minutes with drag&drop page editor, and SEO/AEO optimized.
Not available
Tolstoy does not include this.
Mobile SDK & mobile app integrations
yes
Videowise includes all video widgets, AI-powered video feed and live shopping inside mobile apps through a native mobile SDK or direct mobile app integrations with Tapcart, Reactive, Fuego, Superfans.
Limited to "for you" video feed
Tolstoy only includes a video feed inside mobile apps built with Tapcart, Fuego.
Live Shopping
yes
Videowise includes a state of the art live shopping solutions that generates net new revenue from streaming on site, on socials and exclusively inside Shop App. Learn more
not available
Tolstoy does not offer any live shopping capabilities.
UGC Collect
yes
Videowise allows brands to collect & moderate UGC directly from their site and their community.
not available
Tolstoy does not offer a way to collect UGC from your site.
Social commerce
yes
Videowise includes complete social commerce features such as: automated comment & buy type of social posts on Instagram & Facebook, live shopping on Instagram, Facebook, TikTok, YouTube and a TikTok Shop integration. Learn more
not available
Tolstoy does not have any direct social commerce capabilities, outside of a TikTok Shop integration.
Influencer Network
yes
Videowise includes access to a network of thousands of influencers to scale high-performing creator content & influencer partnerships without slowing down your team. Learn more
not available
Tolstoy does not have an influencer network.
UGC social listening
yes
Videowise includes AI-powered UGC social listening on Instagram & TikTok. Learn more
Yes
Tolstoy includes AI-powered UGC social listening on Instagram & TikTok.
Video editor
yes
Videowise includes a built-in video editor.
Yes
Tolstoy includes a built-in video editor.
GEO, SEO & LLM optimization
yes
Videowise includes SEO and GEO optimizations for all video widgets.
Yes
Tosltoy includes SEO and GEO optimizations for their videos widgets.
AI generated content
yes
Videowise includes an AI Studio that generated AI videos and images using the latest AI models from Google & Kling, allowing brands to generated videos in bulk and 1-click publish to the product page gallery. Learn more
Yes
Tolstoy includes an AI studio that generates AI videos and images, using the same AI models as Videowise does but without the native 1-click to PDP gallery. With Tolstoy you are forced to use their own PDP media gallery.
Tolstoy Shoppable Video Reviews. Videowise Tolstoy Comparison
Compliance
Full enterprise-grade compliance
Videowise is SOC II Type 2 certified, compliant with GDPR, CCPA, and DMCA, ADA-compliant and continuously penetration-tested. Trust Center
full enterprise-grade compliance
Tolstoy is SOC II Type 2 certified, compliant with GDPR, CCPA, and DMCA, ADA-compliant.
Young man and woman dressed in black and gray carrying matching gray bags with a textured pattern, standing in front of a circular-patterned wall.
Stylized white alpaca standing above the text 'ALPAKA' in white on a black background.
"I used to use Tolstoy but it's too expensive and takes too long to setup. Videowise just makes sense and the new features rock.

Also, working with video used to mean lots of editors, creators and ultimately hours spent co-ordinating people. Videowise has cut the back and forth in half with their AI Clips."
key differentiators

why videowise is
the leading video commerce platform

35%
higher conversion rates
28%
lift in average order value
20%
higher revenue per session
Videowise is The Highest-Rated Video Commerce Platform

The most reviewed and highest-rated video commerce platform across G2, Trustpilot, and Shopify. Thousands of brands trust Videowise to drive measurable revenue - not vanity metrics.

Person applying makeup with a Complexion Duo Brush, priced at $29.99, with a 'Shop Now' button and five-star rating by Kisakye N.
Videowise is The Most Powerful Shoppable Video Engine

Videowise delivers high-performance shoppable video powered by AI automations and omnichannel distribution - turning every video into measurable revenue across your store.

Person applying makeup with a Complexion Duo Brush, priced at $29.99, with a 'Shop Now' button and five-star rating by Kisakye N.
sell live everywhere with videowise live shopping

Stream once and sell everywhere. Convert in real time, then keep driving revenue with shoppable replays and on-demand live experiences across channels.

A woman in a red sweater holding a product during a live shopping video with 361 viewers and active social media sharing options.
next-gen aI media management and video clipping

Automatically cut, tag, and organize every video with AI. Turn your content into ready-to-use clips that accelerate ad campaigns and significantly reduce manual editing time.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
Social Commerce solutions That Convert & Scale

Activate TikTok Shop, Instagram, Facebook, and more with native shoppable video experiences that drive engagement, lift CVR, and extend revenue beyond social feeds.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
Enterprise-grade video infrastructure & compliance

Built for performance and scale with near-zero speed impact, global delivery, and SOC2-grade security, powering video growth without compromising compliance.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
‍
‍

This is the next-gen
Video Commerce Standard

Videowise unifies conversion, content intelligence, and scale into one platform - built for brands & retailers that expect video to drive real growth, everywhere.

try videowise free
the Highest 5-star rated video commerce platform ever
G2 50+ 5-stars
Shopify 250+ 5-stars
TrustPilot 40+ 5-stars
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
‍
We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
FAQs

Frequently
asked questions

How is Videowise different from Tolstoy?
Can I test Videowise for free?
How does Videowise pricing work compared to Tolstoy?
How easy is it to switch from Tolstoy to Videowise?
Can you import my existing video library from Tolstoy?
Will switching to Videowise affect my site speed or SEO?
What kind of support does Videowise offer?
Does Videowise slow down my site?
Does Videowise support the same widget types as Tolstoy?
Does Videowise offer AI-powered features like personalized feeds?
Does Videowise integrate with Shopify?
Does Videowise integrate with other commerce platforms?
Does Videowise support multi-store management?
Is Videowise secure and compliant?

The Video Commerce Platform designed for growth.

© Videowise 2026. All rights reserved.
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