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"We switched Booe over to Videwise because we were looking for a streamlined shoppable video platform to implement on our Shopify site. Videowise allowed us to easily display our UGC product videos on the PDP, which was extremely impactful on the consumers purchase journey. Being able to see our bags in use through video really helps take our website to the next level and assist shoppers in their decision-making process. We’re very happy with the onboarding and ease of use of the program."
Booe is a waterproof accessories brand built around a simple but ambitious promise: waterproof your life. From boat decks and beach days to kayak trips and stadium entrances, Booe designs bags, phone cases, and accessories that protect everything you carry from the elements. At the core of their product line is TRU® Zip, a proprietary patented zipper assembly that is fully waterproof, dustproof, submersible to IP67 standards, and built to float. The result is a lineup that goes well beyond splash-proof: Booe products are designed to go fully underwater and come back dry.
The brand's catalog spans waterproof belt bags, backpacks, phone cases, travel pouches, stadium bags, beach totes, and accessories, and has been featured in CNN, Boating Magazine, Wakeboard Magazine, The Gadgeteer, and Input Magazine. With a loyal outdoor and adventure-focused customer base, Booe has built a brand around real performance in real conditions.
For a product whose key selling point is what happens when it gets wet, the product page experience is everything. If shoppers cannot see the waterproofing in action, they are being asked to take a brand claim on faith.
Booe sells products that are genuinely difficult to communicate through static content. A waterproof belt bag photographed on a white background tells a shopper almost nothing about what makes it worth buying. The product's value is entirely in its performance: zippers that seal completely, bags that float when dropped overboard, phone cases that let you take underwater video without a second thought. That kind of proof cannot be conveyed in a product description. It has to be shown.
The brand's core philosophy is "show, don't tell," and their challenge was that their product pages were not yet living up to that standard. Static images and text-based feature lists could describe the TRU® Zip technology, but they could not demonstrate it. A shopper who had never seen a fully waterproof zipper seal in action was being asked to trust a claim they had no way to verify before purchase. In a category full of "water resistant" and "splash proof" alternatives, that trust gap was a real conversion barrier.
Beyond proof of performance, Booe also needed to build the kind of brand transparency and credibility that comes from real customer experiences. Customers who bring Booe bags on rafting trips, kayaking routes, and beach vacations have stories worth telling. Testimonials from people who have actually tested the products in meaningful conditions carry a different weight than any brand-produced asset. Getting those real voices onto the product page, in a format that felt seamless and shoppable, was the second piece of the puzzle.
The third challenge was consistency. Booe's catalog spans multiple product categories with different use cases and customer types. The brand needed a way to bring the same quality of immersive, video-first experience to every product page without the product page becoming cluttered or slow.
Booe implemented Videowise's shoppable UGC video carousel on their Shopify product detail pages, placing it directly beneath the Add to Cart button where it could work on shoppers who were already engaged with the product.
The carousel surfaced real customer video from people who had taken Booe products into the field: bags getting drenched on river trips, phone cases submerged in the water at the pool, belt bags clipped on for a full day at the beach. This footage did what product photography fundamentally cannot: it showed the waterproofing working under real conditions, with real people, in real environments. Shoppers could watch the TRU® Zip seal perform before they committed to buying.
UGC testimonial videos below the Add to cart button on product pages added a second layer of credibility. Customers sharing their experiences, describing the confidence the products gave them, and explaining why they trusted Booe with their phones, wallets, and keys in water put social proof directly in the purchase path. For a brand selling on a promise as bold as "truly waterproof," that peer validation made the claim tangible and trustworthy in a way no brand-produced asset could replicate.
The shoppable format meant that engagement and conversion were the same action. Shoppers who watched and wanted to buy could do so immediately, without navigating away or losing momentum.
Results were validated through controlled 50/50 A/B testing on the PDP shoppable video carousel.
Shoppable UGC video delivered meaningful lifts across every core metric. For a brand whose value proposition depends entirely on performance that has to be witnessed to be believed, putting real customer proof at the center of the product page was the most direct path from curiosity to conversion.
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