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"We use Videowise to run shoppable UGC videos on our PDPs, homepage, and landing pages and it has been a strong upgrade from our previous partner. They’ve been hands-on with multiple A/B tests, helping us set up experiments that showed strong positive results to our site. The platform also has noticeably more features and has been much easier to work with day-to-day. Onboarding was smooth and customer service has been great. We have a dedicated Slack channel with their team, and they’re quick & helpful whenever we have questions. Would absolutely recommend Videowise to other ecommerce brands."
Kopari Beauty is a clean skin and body care brand founded by Gigi and Kiana around a simple conviction: every body should feel like paradise. Built on a legacy of coconut-powered formulations, the brand has grown into a full head-to-toe range spanning sunscreen, body care, face care, fragrance mists, and the Paradiso signature collection, all designed to deliver both indulgent sensory experiences and clinically backed results.
Every product is formulated around a strict no-no list of more than 200 ingredients. No phthalates, sulfates, and everything is 100% vegan and cruelty-free. Active ingredients like hyaluronic acid, AHAs, and peptides are paired with nature's most potent botanicals to address real skin concerns without compromising on texture, scent, or feel. In 2021, Kopari transitioned its entire product line to fully recyclable packaging, reflecting a commitment to sustainability that runs through the brand as much as its clean formulation standards.
Kopari Beauty sells products whose appeal is as much sensory as it is clinical. The texture of a body butter, the way a spray sunscreen feels on warm skin, the scent of a Paradiso body lotion: these are experiences that define why someone chooses Kopari over a more functional alternative. Static product images can hint at them. They cannot replicate them, and in a beauty market where consumers have more options than ever, the gap between a hint and a real impression is where purchasing decisions are made or lost.
Trust is the second piece. Shoppers evaluating a premium clean beauty brand are looking for confirmation that the products perform as claimed, from people who have actually used them. Brand-produced content establishes credibility in one direction. Real customers sharing their experiences after a month of use does something different: it turns a brand promise into verified social proof at the exact moment a shopper is deciding whether to add to cart.
Standing out in a crowded category also required a sharper expression of what makes Kopari different. The brand's positioning around clean, indulgent, paradise-inspired beauty is distinctive, but communicating that differentiation through product descriptions and photography alone left the most compelling part of the Kopari experience on the table.
Kopari Beauty implemented Videowise across two placements on their Shopify storefront: a shoppable UGC video carousel on the homepage and a video carousel on product detail pages.
On the homepage, the shoppable carousel introduced visitors to the brand through real customer video from the first scroll, giving new shoppers an immediate sensory impression of Kopari's products before they reached a single product page.
On PDPs, the carousel brought authentic video directly onto the product page, showing Kopari products in real use: how the textures apply, how the scents translate into a daily routine, and what the skin looks and feels like for people who have made Kopari part of their life. For a brand whose differentiation lives as much in experience as in formulation, that peer demonstration was the missing piece between a well-designed product page and a truly persuasive one.
Videowise also enabled the brand to test different UGC content across PDPs, identifying which videos resonated most for specific products and continuously surfacing the content that drove the strongest engagement and conversion. This turned the carousel into an active optimization layer, not just a place to display social proof.
The shoppable format collapsed the gap between watching and buying: shoppers who connected with a video could act on that impulse immediately, without navigating away from the product page.
Results were validated through controlled A/B testing on the PDP shoppable video carousel:
Shoppable UGC video delivered meaningful lifts across every core commerce metric. For a brand whose value lives in the sensory experience of its products, putting real customers on the product page gave shoppers the visceral proof they needed to move from curiosity to checkout.
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