"Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience."
Founded by Amy Smilovic, Tibi is a fashion brand that blends modern sophistication with approachable style.
Tibi empowers the Creative Pragmatist, customers who value both education and inspiration in fashion, to explore new ideas while building a wardrobe that’s curated, wearable, and reflective of their personal aesthetic. From runway-informed collections to expert styling guidance, Tibi creates a thoughtful online and offline experience for its community.
Tibi wanted to bring its highly engaged Style Class audience from social media onto its own website and convert inspiration into sales, especially during product drops and limited releases. Before Videowise, the brand faced several challenges:
Tibi’s key goals for live shopping included boosting conversion and AOV, creating urgency for special releases, and understanding the commercial impact of Style Class sessions.
Tibi partnered with Videowise to integrate education, inspiration, and commerce into a single platform. Together, we developed a live shopping strategy that mirrored the community feel of Tibi’s social content while keeping high-intent shoppers onsite.
Videowise allowed Tibi to maintain editorial depth and community engagement while layering in commerce organically, eliminating friction between inspiration and purchase.
The impact of Tibi’s live shopping strategy was immediate and measurable:
By combining community-driven education with shoppable video, Tibi turned Live Shopping Style Classes into a strategic growth lever, successfully converting inspiration into immediate, measurable revenue.
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