"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”
Familiar with the wear and tear on luggage and its toll on travelers, Bob Plath, a commercial airline pilot, embarked on a mission for a superior solution.
Bob Plath created the Original Rollaboard, a two-wheeled suitcase with an extendable handle. What started as a solution for flight crews soon transcended its origins, captivating passengers worldwide.
His legacy lives on as the innovative spirit behind Travelpro for over thirty years. Committed to meeting evolving traveler needs, Travelpro is now the luggage brand of choice for crews from over ninety airlines and countless global travelers.
Travelpro has confronted numerous challenges, spurring the brand to seek inventive solutions on its website.
To address and overcome all challenges, the brand partnered with Videowise to enhance its online presence through compelling video content.
In June 2023, Travelpro partnered with Videowise to integrate videos across all their products and homepages, successfully launching Videowise on four online stores.
This collaboration allowed Travelpro to utilize shared digital media assets and styles across the stores, significantly streamlining the process of creating and embedding videos for a large number of SKUs.
In the past 30 days, Travelpro’s video-generated revenue stood at $269k. Shoppers engaging with the videos had an average conversion rate of 7.9%, with some periods peaking at an impressive 31% during the busy travel season.
On average, each shopper spent over 3 minutes watching videos on Travelpro’s site, contributing to an added on-site time of more than 1,000 hours.
Additionally, in the past six months, shoppable images with hotspots have generated over $50K in revenue from direct clicks.
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