How SNEAK Boosted Revenue by +26% With Shoppable Video Stories

About SNEAK

SNEAK is a fast-growing energy brand offering functional drinks and supplements designed for focus, energy, and performance.

With a strong community of fans across the UK, EU, and US, SNEAK stands out for its bold flavours, limited editions, and playful brand identity. The company’s mission is not only to deliver high-quality products but also to create an engaging, interactive shopping experience for customers worldwide.

The challenge

As SNEAK expanded into multiple localised markets, the team needed to:

1. Find more engaging ways to educate customers on how to use and enjoy products.
2. Highlight bestsellers and limited editions with immersive product showcases.
3. Protect page speed and site health while scaling video content across regions.
4. Improve product presentation and leverage UGC to build authenticity and trust.

The solution

With Videowise, SNEAK reimagined how products are presented online by:

1. Embedding UGC and how-to videos directly on PDPs to educate customers.
2. Using shoppable widgets and hotspots to showcase collections in interactive formats.
3. Running A/B tests across UK, EU, and US sites to measure the impact of video on conversions.
4. Scaling video content seamlessly across 3 localised stores without affecting page speed.
5. Leveraging automatic UGC detection to feature community-driven testimonial videos.

The results

After implementing Videowise, SNEAK achieved:

• +26% revenue uplift and +22% conversion uplift from shoppable video stories on EU collection pages.
• Nearly £100,000 in influenced revenue was generated by the carousel under the ATC widget.
• £20,000 influenced revenue from their top-performing how-to video (“How to Mix Drink Powder”).
• An average video conversion rate of 11.6% (UK store), with customers watching up to 2min25 of video content per session.