Videowise vs. Novel: The Best Novel Alternative for Video Commerce (2026)

Videowise vs Tolstoy. The Full Comparison for the best video commerce platform.

Novel is a single-feature shoppable video widget with impression caps and overage charges. Its Scale plan costs $600/month, more than Videowise's entire platform at $479/month.

Videowise is the category leader in video commerce for Shopify, serving 4,000+ brands with live shopping, a full AI suite, unlimited impressions, and the complete video commerce stack.

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Videowise is trusted by over 4,000 brands & retailers
why brands switch to videowise

why brands switch
to videowise from Novel

"We've been loving Videowise. The platform is super customizable for how you want your video content to show up on your site through UGC and testimonials, and we've also been loving live shopping. Hosting internally is not only fun, it's had a major impact on our customers and audience, letting them see the faces behind the brand and our products in real time and in motion. We also get hard data to go off of, which shapes our marketing strategy going forward. Highly recommend Videowise. The team is super friendly and always answers your questions. Overall, just a great platform."

brands that switched to videowise
from Novel and never looked back

product comparison

Videowise Is the highest reviewed
video commerce platform ever, anywhere.

G2 50+ 5-stars
Shopify 250+ 5-stars
TrustPilot 40+ 5-stars

Novel's Shoppable Video Plan Costs More Than Videowise's Entire video commerce Platform.

Novel does one thing. Videowise does everything, at a lower price.
This comparison is based on Novel's public app and pricing, updated 2026.

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Features
Videowise
Novel
Platform Scope
Videowise Video Commerce Shoppable Video Live ShoppingThe Full Video Commerce Stack: Live, Shoppable, AI, UGC, Email, And More.
Videowise is the most complete video commerce platform on Shopify: shoppable video with 20+ widget types, live shopping, AI Clips, AI Studio, an AI-powered digital asset management system, UGC social listening, influencer network, A/B testing, shoppable video in email, a Netflix-style video hub, GEO/SEO optimization, and enterprise compliance. Every video revenue channel, in one platform.
A Single-Feature Shoppable Video Widget Tool: Four Layouts, Impression Caps, No Platform.
Novel focuses exclusively on one feature: embedding shoppable video on Shopify storefronts. It offers four layouts (Stories, Carousel, Spotlight, Overlay), impression-capped pricing with overage charges. Novel does what it does well, but its scope ends where a real video commerce strategy begins.
Pricing
Black stylized letter W inside a yellow circle.Full Platform From $479/Month.
Videowise is priced by module: Shoppable Video from $239/month, Live Shopping from $239/month, AI Clips from $159/month, and Content Creation from $99 for 80 AI videos. The full Videowise Platform bundles everything from $479/month, saving 40%.
Impression-Capped Plans With Overage Charges. Scale Plan Costs $600/Month For Shoppable Video Only.
Novel's pricing model caps monthly impressions and charges overages when you exceed them. Starter is $14.99/month for just 3,000 impressions,  enough for roughly 100 daily visitors seeing video. Growth is $99/month for 30,000 impressions with overages at $25/5,000. Scale is $600/month for 250,000 impressions with overages at $50/25,000. This is a single-feature widget that costs more than Videowise's complete platform at its top published tier.
Shoppable Video Depth
20+ Widget Types. Unlimited Impressions. A/B Testing And AI Playlists Built In.
Videowise powers your entire site video infrastructure with 20+ purpose-built widget types: hero background video, shoppable carousels, PDP gallery integration, collection page video, stories, quizzes, pop-ups, interactive video, scrollable feeds, shoppable images with hotspots, and more, with native A/B testing, AI-optimized playlist sequencing, and text testimonials embedded in widgets. No impression caps at any tier.
Four Layouts. Impression-Capped. No A/B Testing. No AI Playlists.
Novel offers four shoppable video layouts: Stories, Carousel, Spotlight, and Overlay. These are well-executed at their level, but the selection is narrow and the impression-based pricing means every additional visitor your video reaches is metered. There is no A/B testing, no AI playlist optimization, and no text testimonial embedding inside video widgets.
Live Shopping
Yes. From $239/Month. Unlimited Events. Full Multistreaming Suite.
Videowise Live Shopping delivers unlimited streaming with multistreaming across your site, social platforms, and Shop App; real-time product showcasing; in-stream checkout; gamification; AI-moderated comments; audience segmentation; real-time analytics; and RSVP email and SMS. Every live replay is automatically converted into short clips via AI Clips. Learn more about Live Shopping.
Not Available. Novel Is Shoppable Video Only.
Novel does not offer live shopping of any kind.
AI Features
A Full AI Commerce Suite: Clips, Studio, Natural Language Search, Playlists.
Videowise AI Clips automatically slices long videos and live replays into short, categorized, ready-to-publish content. AI Studio generates 180° spin videos, lookbooks, image-to-video, and product try-on from real product images using Google and Kling AI models. AI Natural Language Search finds any video or moment instantly across your entire library. AI-optimized playlists automatically reorder content for maximum conversion.
No AI Features.
Novel has no standout AI features.
A/B Testing & Purchase Attribution
Yes. Native A/B Testing With Full Revenue Attribution.
Videowise includes native A/B testing for shoppable video widgets with device-level breakdowns, engagement metrics, and direct and assisted purchase attribution. You know exactly which video drove which purchase, so you can optimize for revenue, not just view counts.
No A/B Testing. Revenue Tracking At Video Level Only.
Novel does not offer A/B testing for video widget placements or formats. Revenue tracking is available at the individual video level, but there is no native mechanism to test which widget type, layout, or placement configuration drives more purchases.
File Management & DAM
AI-Powered Digital Asset Management.
Videowise includes a full AI-powered DAM: AI file tagging, AI natural language search, AI-generated SEO metadata, AI transcription, AI video clipping, facial recognition, comments, file versioning, collaboration tools, and usage rights management. Scale your content library without losing control of it. Learn more about Videowise AI Library.
Basic Upload Library. No DAM.
Novel has no digital asset management system. Content is managed via direct upload or import from Instagram and TikTok. There is no AI tagging, no usage rights management, no natural language search, and no file versioning. As your video library grows, so does the manual overhead.
AI Video Clipping
yes.
Videowise Clips automatically understands the context of long recordings and slices them into categorized, ready-to-publish short clips for PDPs, ads, and social. Every existing UGC and videos becomes a content engine without any manual editing work. Learn more about AI Clips.
Not Available.
Novel does not offer AI video clipping.
AI Studio
Yes.
Videowise AI Studio generates 180° spin videos, lookbook videos, image-to-video, and product try-on visuals. Bulk generation and one-click publish to PDP gallery. Studio-quality product content without a studio budget. Learn more about Videowise AI Studio.
not available.
Novel does not offer any tool to generate video content from product images.
UGC Social Listening
Yes. AI-Powered Proactive Discovery.
Videowise automatically surfaces brand mentions and high-performing creator content on Instagram and TikTok without you needing to search for it. Import, tag products, and publish in one flow. Learn more about Videowise UGC Hub.
Manual Import From Instagram And TikTok. No Proactive Listening.
Novel allows you to connect your Instagram or TikTok handle and import content manually. It does not proactively monitor for brand mentions or surface high-performing UGC automatically. There is no AI layer to identify and recommend relevant creator content for your brand.
Shoppable Videos In Email
8 Automated Use Cases, Fully Integrated With Klaviyo.
Videowise includes automated shoppable video in email flows: cart abandonment, browser abandonment, post-purchase, trending videos, product launch, welcome flow, SMS, and QR code campaigns, all connected to your Klaviyo or ESP of choice.
Share Via Link, QR Code, And SMS. No Automated Email Video Flows.
Novel supports distributing shoppable videos via shareable links, QR codes, email, and SMS as manual sends. There are no automated email flow integrations.
Multi-Store Support
yes.
Videowise is designed for brands and agencies running multiple Shopify stores. A single account manages video commerce across 5, 10, or more storefronts with centralised AI-powered asset management, shared content libraries, and consolidated performance reporting.
Single-Store Focus. No Multi-Store Infrastructure.
Novel is designed for single-store Shopify merchants. There is no native multi-store management, centralised cross-store asset library, or consolidated performance reporting across multiple storefronts.
Video Hub Page
yes.
Videowise offers a drag-and-drop "Netflix-style" video hub page, built in minutes, SEO and AEO optimized, turning your entire video library into a discoverability engine that ranks in search and feeds AI agents.
Not Available.
Novel does not offer a standalone video hub or content discovery page. There is no dedicated page architecture for brands to centralise and showcase their full video library in a browsable, SEO-optimized format.
Track Record & Social Proof
250+ Verified 5-Star Reviews. The Most Reviewed Video Commerce Platform Ever.
Videowise is the most reviewed and highest-rated video commerce platform across the Shopify App Store (250+ reviews), G2 (50+ reviews), and TrustPilot (40+ reviews). 4,000+ brands have built their video commerce infrastructure on Videowise. That depth of social proof reflects a platform that consistently delivers results at scale.
38 Shopify Reviews. Strong Satisfaction, But A Narrow Install Base.
Novel has 38 verified reviews on the Shopify App Store, all 5-star. The feedback is consistently positive, brands praise the ease of setup, clean design, and responsive support. But 38 reviews reflects a platform still in its early growth phase, with a narrower install base concentrated in DTC brands looking for a simple, elegant shoppable video widget rather than a full video commerce infrastructure.
GEO, SEO & LLM Optimization
Yes.
Videowise includes SEO and GEO optimizations for all video widgets: AI-generated metadata, structured data, and content architecture designed to be cited by AI agents like ChatGPT, Perplexity, and Google AI Overviews.
Not A Documented Feature.
Novel does not document native SEO or GEO optimization for its video embeds. Discoverability of video content in search results and AI-generated answers is not a stated Novel priority.
Compliance
Full Enterprise-Grade Compliance.
Videowise is SOC II Type 2 certified, GDPR, CCPA, and DMCA compliant, ADA-compliant, and continuously penetration-tested. Trust Center.
Not Publicly Documented.
Novel does not publicly document SOC II certification, penetration testing schedules, or a formal Trust Center. For enterprise brands or brands processing significant customer interaction data through embedded video, the absence of documented compliance is a meaningful gap during vendor evaluation.
key differentiators

why videowise is
the leading video commerce platform

35%
higher conversion rates
28%
lift in average order value
20%
higher revenue per session
Videowise is The Highest-Rated Video Commerce Platform

The most reviewed and highest-rated video commerce platform across G2, Trustpilot, and Shopify. Thousands of brands trust Videowise to drive measurable revenue - not vanity metrics.

Person applying makeup with a Complexion Duo Brush, priced at $29.99, with a 'Shop Now' button and five-star rating by Kisakye N.
Videowise is The Most Powerful Shoppable Video Engine

Videowise delivers high-performance shoppable video powered by AI automations and omnichannel distribution - turning every video into measurable revenue across your store.

Person applying makeup with a Complexion Duo Brush, priced at $29.99, with a 'Shop Now' button and five-star rating by Kisakye N.
sell live everywhere with videowise live shopping

Stream once and sell everywhere. Convert in real time, then keep driving revenue with shoppable replays and on-demand live experiences across channels.

A woman in a red sweater holding a product during a live shopping video with 361 viewers and active social media sharing options.
next-gen aI media management and video clipping

Automatically cut, tag, and organize every video with AI. Turn your content into ready-to-use clips that accelerate ad campaigns and significantly reduce manual editing time.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
Social Commerce solutions That Convert & Scale

Activate TikTok Shop, Instagram, Facebook, and more with native shoppable video experiences that drive engagement, lift CVR, and extend revenue beyond social feeds.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
Enterprise-grade video infrastructure & compliance

Built for performance and scale with near-zero speed impact, global delivery, and SOC2-grade security, powering video growth without compromising compliance.

Close-up of a woman applying blue lip liner with promotional text about commenting 'Sky Blue' for a special offer and a checkout message from Wonderskin.
FAQs

Frequently
asked questions

How does Videowise compare to Novel for shoppable video?
Does Novel have impression caps and overage charges?
Is Novel more affordable than Videowise?
Does Novel offer live shopping?
What AI features does Videowise have that Novel doesn't?
How does Videowise pricing compare to Novel's?
Can Novel handle multi-store Shopify brands?
Does Novel have A/B testing for shoppable video?
What shoppable video widgets does Videowise offer vs Novel?
Is Videowise a better long-term investment than Novel for a growing brand?
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This is the next-gen
Video Commerce Standard

Videowise unifies conversion, content intelligence, and scale into one platform - built for brands & retailers that expect video to drive real growth, everywhere.

try videowise free
the Highest 5-star rated video commerce platform ever
G2 50+ 5-stars
Shopify 250+ 5-stars
TrustPilot 40+ 5-stars
testimonials

Why brands & retailers
choose videowise

True Classic Logo white
Videowise is the best video platform we've ever seen. Simple onboarding, great UI/UX, solid functionality, and an awesome partner to work with. We tested it on our site and it boosted our CVR.
‍
We highly recommend trying it out in your store!
An average visitor watches 3.5 videos - that's 70 seconds of content.

Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us.
SNEAK Logo white
Videowise has given us the ability to feature product showcases and how-to videos on site to educate customers and build trust without compromising on page speed.

The platform is intuitive, and the team is incredibly supportive, constantly improving on their widgets and integrations.
Alpaka logo White
Since launch, we’ve observed clear lifts in both CVR and AOV on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags.
Videowise helps us to add shoppable videos to our site without slowing it down.

It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.
We deployed Videowise quite early on and then saw our competitors doing the same.
You don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.
To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.
They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.

The Video Commerce Platform designed for growth

© Videowise 2026. All rights reserved.
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UGC Hub
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