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"The Videowise team is so easy to work with! They were able to very quickly onboard my account and get the content on my website live. The content has seamlessly fit into my website and I love how it turned out!"
Sweet Addison's is a family-run baked goods brand based in Texas, founded by Addison LaBonte to solve a problem that every health-conscious person has faced: why does every cookie either wreck your diet or taste like cardboard? The answer she built is a line of gourmet, soft-baked cookies and brownies made with the highest-quality ingredients, delivering 17 grams of protein per serving and zero compromises on taste. Gluten-free, dairy-free, and refined sugar-free, Sweet Addison's products are designed to sit comfortably in a fitness routine without tasting like one.
The brand has shipped more than 10,000 boxes nationwide and expanded its lineup with category-defining innovations, including what they call the world's first creatine cookie, which combines 15 grams of protein with 5 grams of creatine in a single soft-baked treat. Sweet Addison's also collaborates with health and fitness creators to develop limited-edition flavors, reinforcing a community-driven identity that runs through everything they do.
In the better-for-you food category, the purchase decision hinges almost entirely on one question: does it actually taste good? No product description or ingredient list answers that question. Video of a real person taking a bite does.
Sweet Addison's competes in a category where skepticism is built into the shopper's mindset. The phrase "healthy cookie" carries decades of disappointment behind it. Shoppers arrive on the product page already primed to doubt that a gluten-free, dairy-free, protein-packed cookie could be genuinely delicious. Overcoming that skepticism through text and photography alone is an uphill challenge.
The brand's innovation story compounds that challenge. A creatine cookie, a protein brownie, a collab drop with a fitness creator: each of these products requires a layer of explanation and social proof that static content struggles to deliver. Shoppers needed to see and hear from real people who had actually eaten the cookies, felt the texture, and come back for more. That kind of credibility does not come from a product description. It comes from authentic customer video placed where the buying decision is made.
Sweet Addison's implemented Videowise across two placements on their Shopify store: a shoppable video carousel on the homepage and a shoppable video carousel placed directly beneath the Add to Cart button on product detail pages.
On the homepage, the carousel gave first-time visitors an immediate sense of what the brand is about before they ever reached a product page. Real customers eating the cookies, sharing their reactions, and explaining how Sweet Addison's fits into a healthy lifestyle replaced the skepticism a new visitor might bring with genuine social proof from the very first scroll.
On the PDPs, the under-ATC carousel put that same UGC at the highest-intent moment in the purchase journey. Shoppers could watch real people bite into a protein cookie, hear how the texture holds up, and understand the ingredient story in a format that product copy simply cannot replicate. For a brand whose entire value proposition depends on proving that healthy can taste indulgent, authentic video placed at the point of purchase is the most direct argument available. Watching and adding to cart became a single seamless action.
Results were validated through controlled 50/50 A/B testing on the PDP shoppable video carousel.
The lifts were particularly strong on mobile, where the majority of Sweet Addison's traffic arrives and where short-form video content is the native format. Shoppable UGC video answered the single question that stands between a skeptical shopper and a first order, and the conversion data shows exactly what happens when that question gets answered on the product page.
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