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Happy Hippo is one of the largest direct-to-consumer kratom brands in the United States, selling lab-tested kratom powder, capsules, extracts, gummies, taffy, and Kava products through its Shopify storefront. The brand has built a community of more than 35,000 reviewers around a simple promise: high-quality, lab-tested botanicals backed by a 100% Happiness Guarantee.
Kratom is a highly considered purchase. Shoppers compare strains, vein colors, speeds, and effect categories before they buy, and the path from landing page to checkout requires real product education. Happy Hippo's catalog reflects that complexity, with dedicated collections for strain (Maeng Da, Bali, Borneo, Thai, Sumatra), color (red, green, white, yellow), and intended outcome (energy, relaxation, focus, discomfort relief, restful sleep, and more).
In a category where strain selection drives both first-time conversion and long-term retention, video is a natural fit. It explains the product in ways a static PDP cannot, builds trust around quality and sourcing, and helps newer customers self-select the right strain with confidence.
Happy Hippo's growth team had two priorities going into the test:
Static imagery and text descriptions were doing the heavy lifting on PDPs, but the team wanted a richer educational layer that could communicate effects, sourcing, and brand voice in seconds. The bar was high: any new on-page element had to drive measurable revenue lift, not just engagement.
Happy Hippo rolled out Videowise shoppable video widgets across the storefront, with placements on the homepage and on PDPs. Videos covered strain education, customer testimonials, and brand storytelling, all of them shoppable so viewers could move from "I understand this strain" to "add to cart" in the same flow.
To isolate the revenue impact on the most commercially critical page type, the team ran a 50/50 A/B test on PDPs only between February 11 and March 16, 2026. One cohort saw the Videowise PDP video experience, the other saw the original PDP. Everything else, including pricing, promotions, and traffic sources, was held constant.
In the 5-week PDP A/B test, the variant with Videowise outperformed the control across every revenue-related metric.
Shoppers who saw the Videowise PDP experience spent more per order and generated more revenue per session, with the strongest lift showing up at the bottom of the funnel where it matters most: total revenue.
For Happy Hippo, the result confirms what the team suspected about its category. In a product world where education and trust drive the buying decision, shoppable video on the PDP turns curiosity into measurable revenue.
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