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Videowise is now an official Meta Live Commerce Partner.
For ecommerce brands, live video brings product discovery and shopping closer together. Videowise connects those experiences across brand websites and social channels, helping turn audience interest into a clear path to purchase.
For merchants, the opportunity starts with the product demonstration. A shopper watches a styling session, sees how a product works, or asks a question during a live show. Videowise helps connect that interest to a product they can buy.
With Videowise, brands can broadcast a live shopping event on their own website and connected social channels, including Facebook and Instagram. Teams can demonstrate products and answer questions while reaching audiences across those destinations.
Social channels need to be connected and configured before broadcasting. The shopping experience depends on the channel: on the brand's website, viewers can shop through the live video experience. On Facebook and Instagram, Videowise supports a comment-to-buy workflows, linking straight back to checkout.
During a Facebook or Instagram live show, brands can feature product cards with codes. Viewers comment with the relevant code and receive an automated direct message linking to the product page.
That gives a shopper watching a demonstration a direct route to the item being discussed. The workflow requires connected accounts and the necessary permissions, and messaging availability depends on the viewer's account settings.
A live event can also become a shoppable replay. Brands can reuse demonstrations and useful product explanations beyond the original broadcast, giving more shoppers the chance to explore the products featured.
Live shopping is part of Videowise's wider video commerce platform, which turns UGC and brand videos into revenue through shoppable video, live shopping and AI Search Visibility.
Explore Videowise Live Shopping to see how your next show can become a shopping experience, or learn how Tibi generated over $2.8M In Live Shopping in 1 year with Videowise.
Meta has recognised Videowise as an official partner for live commerce on Facebook and Instagram. Brands using Videowise can run live shopping on Meta’s platforms through a supported integration instead of a workaround. Their shows stay connected to their store and product catalog.
Yes. With Videowise you run one live show and stream it to your website, Facebook and Instagram at once. Comments from every channel come into one place, so your host can answer viewers wherever they’re watching.
They comment the product keyword shown during the show, and Videowise automatically sends them a DM with a direct link to that product. After the show, the replay stays shoppable, and clips from it can go on your product pages to keep selling.
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