Shoppers want more than a pretty product photo when it comes to swimsuits: they want proof it works in real life.
Why Video Matters for Swimwear Brands
Swimsuits are deeply personal purchases. Fit, support, and comfort are top priorities, but hard to evaluate online. That’s why 68% of surveyed consumers said they rely on user videos to assess coverage and comfort, especially around areas like the bust and hips. Another 48% want to see whether the suit offers adequate chest support, and 32% care about its performance during physical activity.
What Swimsuit Shoppers Want
In shoppable videos for swimsuits, consumers expect more than a simple try-on. They want creators to move naturally: walk, sit, jump, or even swim, to show whether the suit stays in place, rides up, or causes discomfort. Adjustability is another factor: viewers appreciate reviews that demo tie-backs, removable padding, or adjustable straps.
Shoppers also look for real-world tests like water resistance, how the fabric reacts when wet, and whether the color stays true in sunlight. These details help build confidence in the purchase and reduce returns.
For Brands:
Work with creators who are comfortable showing the swimsuit in motion and in context: by the pool, on the beach, or doing water activities. Encourage commentary on support, fit, and body confidence. Natural lighting and minimal editing will reinforce authenticity. Make sure each piece is linked directly in the video to turn viewers into buyers.
Explore our comprehensive whitepaper on how fashion brands can leverage video UGC to their advantage.
FAQs
Question: What are good shoppable videos for swimsuits?
Answer: Shoppable swimsuit videos feature real people trying on swimwear, testing comfort and support, and showing how the suit behaves in and out of water. Viewers can purchase directly through clickable links embedded in the video.
Question: Why do consumers prefer shoppable UGC videos over branded swimsuit ads?
Answer: Because they offer a more honest, relatable view. Consumers want to see how swimsuits look and feel on real bodies, not perfectly posed models. Shoppable UGC builds trust by showing flaws, adjustments, and true performance.
Question: What content converts best in swimsuit try-on videos?
Answer: Content that includes motion (walking, swimming), detailed feedback on coverage and fit, and shows adjustability. Videos that help the viewer imagine how the suit will look and feel on their body have the highest conversion potential.
