"An average visitor watches 3.5 videos - that's 70 seconds of content. Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us."
Louisa, the founder of Nomad the Label spent over a decade living a nomadic lifestyle along Australia’s East Coast, selling bohemian clothing at local markets.
This experience inspired her vision for a brand that blended freedom with sustainable, comfortable living. The brand truly took shape during the lockdown, when Louisa shifted focus to creating stylish, sustainable, and practical clothing for women. Thus, Nomad the Label was born.
Comfort is the core value of Nomad the Label, driven by Louisa’s deep understanding of what feels right. With years of experience and feedback, she ensures every piece prioritizes ease and wearability above all.
As Nomad the Label tried to establish its presence in the highly competitive fashion industry, it faced many challenges.
To tackle these challenges, the brand partnered with Videowise to enhance the available video content on its website.
Nomad the Label has partnered with Videowise to bring video stories onto their product pages. The collaboration aimed to enhance customer engagement and improve the shopping experience.
In the past 30 days, Nomad the Label averaged a return on investment (ROI) of 430X based on orders originating from shoppable videos, with the average order value being A$275. This translated to a 16% increase in average order value.
60% of the revenue which Videowise brought for Nomad the Label can be attributed to the story widget, which drives the best performance for the brand.
During the 30-day period, Nomad the Label’s customers showed impressive engagement, with over 51,600 videos viewed across the website totaling an added watch time of more than 1,140 hours.
.svg)
