Discover why shoppers rely on shoppable videos to judge comfort, fit, and support in shoes.
Pants and jeans are one of the most tried-on items in-store for a reason: they’re notoriously hard to get right. Online, that challenge is amplified. Fortunately, shoppable user-generated videos (UGC) are helping shoppers close the confidence gap before they click "buy."
Why Video Matters
Shoes are one of the most challenging fashion items to buy online. You can’t walk in them, feel the arch support, or judge long-term comfort from a product image. That’s why 58% of surveyed consumers say they watch user videos to evaluate how shoes perform during real activities like walking or running. Additionally, 48% want to see demonstrations of arch support and cushioning, and 29% want proof of flexibility and how the shoe bends with the foot.
What Shoppers Want
Authentic shoppable video content helps fill in those tactile gaps. Shoppers are looking for creators who walk, stand, and even jog in the shoes, offering insights into structure, comfort, and fit. Close-ups showing the footbed, sole grip, and upper material help viewers assess durability. Many also want commentary on whether the shoes require a break-in period or are comfortable from the first wear.
For Brands:
Encourage your creators to review shoes in various environments—on hard surfaces, carpets, or outdoors. Show how the shoes move from different angles and include honest impressions about comfort over time. For maximum impact, use captions, tags, and in-video CTAs to create seamless shoppable moments that convert interest into action.
Explore our comprehensive whitepaper on how fashion brands can leverage video UGC to their advantage.
FAQs
Question: What are good shoppable videos for shoes?
Answer: Shoppable shoe videos combine real-user reviews with embedded links, allowing customers to see how shoes perform and buy directly while watching. These videos often highlight walking tests, close-ups of materials, and user commentary on comfort and fit.
Question: Why are shoppable videos more effective than traditional ads for shoes?
Answer: Unlike polished ads, UGC-style shoppable videos feel more authentic. They showcase real-world use and performance, building trust and helping consumers make informed decisions, especially for items that prioritise comfort like shoes.
Question: How should fashion brands use shoppable videos to promote shoes?
Answer: Brands should focus on versatility, durability, and comfort. Partner with creators who demonstrate the shoes over time and in action. Ensure the product is linked directly in the video to remove friction from the buying process.
