Discover how shoppable videos give fashion shoppers the full picture: movement, fit, fabric, and versatility.
Why Video Matters
Dresses aren’t just about size: they’re about motion, silhouette, and style. In our survey of 219 fashion consumers, 44% said they want to see dress length and proportion on different heights. 43% want close-ups of fabric texture, while 30% want confirmation of color accuracy in real-world lighting. These expectations go far beyond product photography.
What Shoppers Want
Shoppers look for try-on videos that show the dress in motion: how it flows, hugs, or drapes in daily movement. They want to see how it fits on bodies similar to their own and how it works across different occasions. From twirls to walking shots, even sitting down, every movement provides information that helps consumers predict how the dress will feel and look.
Style tips are also popular: showing how to dress it up or down, how it pairs with jackets, boots, or accessories. These details matter, especially for shoppers buying for a specific event or season.
For Brands:
Brief your creators to highlight key moments: how the fabric flows, the neckline and hemline positioning, and how it behaves in motion. Ask them to share thoughts on fit, comfort, and styling versatility. Emphasise natural lighting to display the true colour and texture, and ensure the product is linked and shoppable throughout the video experience.
Explore our comprehensive whitepaper on how fashion brands can leverage video UGC to their advantage.
FAQs
Question: What are shoppable videos for dresses?
Answer: These are videos where viewers can watch real people try on and style dresses, see how they move and fit, and purchase directly through links integrated into the content. This format helps replicate the in-store experience online.
Question: Why is movement so important in dress content?
Answer: Because fabric weight, drape, and fit change depending on how a dress is worn. Seeing it in motion gives the shopper a better sense of length, body fit, and how it will work for real-life occasions.
Question: How can brands get more value from dress shoppable videos?
Answer: Use creators with different body types, ask them to style the dress for multiple settings (work, casual, formal), and ensure the content covers fit feedback, fabric feel, and even unexpected details like stretch or lining.
