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"We've had a great experience with Videowise. The customer service has been excellent from the start, Eugen took the time to build out a proper strategy to help us optimize our video usage rather than just leaving us to figure it out ourselves. The app itself is easy to use and straightforward to implement, and lets us use video across the site without any impact on site speed. Since implementing it, we've seen improvements across the board. Would definitely recommend."
Stripe & Stare is a female-founded, B-Corp certified underwear brand on a mission to make the most comfortable and sustainable knickers in the world. Designed in London and made from TENCEL™ Modal, a fabric grown in sustainably managed forests and fully compostable at end of life, the brand sits at the intersection of genuine comfort and ethical purpose. With over 65,000 five-star reviews and a catalog spanning knickers, bras, sleepwear, and loungewear across dozens of shapes, colors, and prints, Stripe & Stare has built one of the most loved underwear brands in the UK.
Comfort is the brand's core promise, but comfort is one of the hardest things to communicate through a product page. A shopper cannot feel TENCEL™ Modal through a screen. They cannot know how a high-rise knicker sits, how soft the fabric is after washing, or whether the fit holds up through a full day. That gap between the product and the purchase decision is exactly where shoppable video testimonials work. Hearing a real customer describe why they repurchased, or watching someone explain what makes these knickers different from everything else in their drawer, delivers the kind of proof that product photography alone cannot.
Stripe & Stare came to Videowise with a catalog that had grown too large for manual video management to support. The team had been embedding product videos directly through the Shopify theme editor, adding .mp4 files page by page, each one requiring multiple content types.
At 500+ product pages, this approach had become operationally unsustainable. Content distribution was inconsistent, page maintenance was time-consuming, and the effort required to keep each page current meant the brand was constantly behind.
Three priorities defined what they needed to solve.
Stripe & Stare deployed Videowise across two key placements on their Shopify store: a Mini Video Testimonial widget placed directly beneath the Add to Cart button on product detail pages, and a shoppable video carousel on the homepage.
The under-ATC placement on PDPs was the strategic core of the implementation. By positioning authentic customer testimonials at the exact moment a shopper is weighing whether to buy, the brand turned social proof into a conversion layer precisely where hesitation typically lives.
On the homepage, the shoppable carousel gave first-time visitors a video-first introduction to the brand and its products, driving engagement from the first page.
To solve the distribution challenge at scale, the team used Videowise's bulk action features and proprietary automations to deploy video content across more than 500 pages in a single operation. What had previously required individual manual edits became a consistent, brand-aligned experience across the entire catalog, maintained and updated through Videowise without ongoing manual effort.
The testimonial-led approach was deliberate. Stripe & Stare's strongest conversion asset is customer advocacy: shoppers who have worn the product, experienced the TENCEL™ Modal softness first-hand, and come back to repurchase. Shoppable video testimonials put that advocacy where it matters most, directly on the product page, giving new customers the social proof they need to convert with confidence.
Results were validated through controlled 50/50 A/B testing on the PDP shoppable video testimonial widget.
Shoppable video testimonials delivered measurable lifts across every core commerce metric while solving the operational challenge that had made video distribution unmanageable at scale. For a brand built on a product that has to be felt to be believed, putting authentic customer voices on every product page was not just a conversion optimization. It was the most efficient way to scale trust across a catalog of 500 pages.
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