.jpg)
"Our homepage conversion has gone up by 47% compared to the period before we had Videowise, and there's a 10% increase in conversion on any product page where we have a video widget. It's already elevated the website, it's really, really nice to look at."
Bare Biology is a UK-based omega-3 and collagen supplement brand founded in 2013 in Brighton. Built around a commitment to purity, transparency, and sustainability, the brand has earned a strong following among nutritional therapists, doctors, and health-conscious consumers who demand more from their supplements. Every product batch is independently tested for freshness and purity, and the brand sources its fish oil from certified-sustainable Norwegian fisheries.
Supplements are a trust-driven, education-heavy category. Customers need to understand the "why" behind potency, sourcing, and dosing before committing to a purchase. For Bare Biology, this makes the online shopping experience a direct extension of the brand's credibility. Demonstrating product quality, sharing real customer experiences, and maintaining a visually consistent storefront are not optional, they are the purchase journey.
Bare Biology came to Videowise with a clear mandate: improve customer experience and create a more engaging, brand-consistent product page presence. The team was acutely aware of how much the visual quality and editorial integrity of the site influenced trust. They wanted to bring their products to life through video without compromising the look, feel, or speed of the site.
There was also a practical concern around page speed. Adding video widgets at scale across a Shopify storefront is a common hesitation for performance-focused teams, and Bare Biology was no exception.
The brand had also invested in a library of customer testimonial content that was sitting underutilized. Without a structured way to surface UGC at the right moments in the buying journey, that social proof was not converting the way it should.
Bare Biology deployed Videowise across three core areas of its storefront, each tied to a distinct commercial outcome.
The team turned its homepage banner into a video experience, replacing a static image with a more engaging visual that speaks directly to Bare Biology's target audience: busy, health-conscious parents who want clarity without clutter. Product pages received shoppable video carousels, giving shoppers the ability to see products in context and add to cart without leaving the viewing experience.
Bare Biology activated its existing customer review content through Videowise's review widget, surfacing real customer experiences directly on product pages. The widget includes a quick-add-to-cart function, collapsing the gap between trust and transaction. The team replaced a previous review widget that lacked this functionality and reported that the improvement in performance was immediately noticeable.
Across the site, the brand made its video content shoppable by tagging individual products and bundles directly within the player, and creating collection pages shoppable image hotspots. This converted passive viewing into an active purchase path and added an incremental revenue channel from shoppers who discovered products while watching.
The experience was described as seamless from an implementation standpoint. Georgia, UX and E-commerce Manager at Bare Biology, noted:
It's very user-friendly, very customizable. We're quite fussy when it comes to the look of our website and apps integrating seamlessly, and whatever kind of specific customization question I've had, Videowise has never said no, they've always made it possible. Nothing is too big an ask.
On page speed, a concern raised before launch, the outcome exceeded expectations:
I was quite skeptical at first. I thought loads of videos, it's going to be a nightmare, but actually the widgets are so smooth. Everything's still stayed speedy. I'm shocked at how quick things are still running.
Impact was measured by comparing performance before and after Videowise was implemented across the storefront.
The results reflect both the direct commercial lift from shoppable video and the trust signal delivered by surfacing UGC at the right moment in the customer journey.
For a brand where purchase decisions hinge on credibility and education, video did not just improve metrics, it reinforced the brand's core value proposition at every touchpoint, just like Sneak Energy who boosted revenue by 26% with shoppable videos.
.svg)
