Live shopping on Shopify just levelled up. Videowise is now the first and only platform that lets brands broadcast their live shopping shows directly inside the Shop App, reaching millions of high-intent shoppers with zero extra setup.
This unlocks a brand-new sales and discovery channel for Shopify merchants, one that’s native, frictionless, and fully automated. Go live once on Videowise, and your show instantly appears on your website and inside the Shop App’s “Live Streaming by Videowise” experience.
This is not just an upgrade. It’s a turning point for live commerce on Shopify.
Shop App is one of the most powerful(and overlooked) channels for e-commerce brands. It has a massive, engaged user base of high-intent buyers, who use the app to discover stores, follow brands, receive personalized product recommendations, and check out with Shop Pay.
Until now, livestream commerce has happened outside of Shopify’s mobile ecosystem. Brands had to rely on website traffic, social platforms, or third-party tools to drive viewers to their live shows.
Videowise changes that.
With this release, Videowise becomes the first platform to bridge Shopify live shopping with Shop App’s built-in discovery engine, bringing your livestream directly into the in-app shopping experience.
The impact for Shopify brands is huge, and it centers around four core advantages.
This integration gives Shopify merchants a level of visibility that has never been available before.
When you go live with Videowise:
This isn’t another feed to compete with, or a random recommendation widget.
It’s a native placement inside one of the most used mobile shopping apps in the world, a place filled with shoppers who are actively browsing, searching, and buying.
In the world of livestream commerce, discoverability is everything.
And this placement gives your live shopping show an entirely new layer of organic reach.
Live shopping success depends on traffic and attendance.
But driving viewers to a livestream can be expensive and unpredictable, especially when relying on email blasts, ads, or social media.
That changes with Videowise + Shop App.
Your live show gets surfaced to a built-in audience of high-intent mobile shoppers who are already browsing inside Shopify’s ecosystem. Instead of pulling traffic in, your show appears directly where shopping already happens.
More viewers → more engagement → more conversions.
Whether you're running:
…your chances of scaling attendance just became dramatically higher.
One of the biggest pain points in livestream commerce is checkout friction.
But inside the Shop App:
This means your live shopping show can convert at lightning speed, with the lowest friction checkout experience available in ecommerce today.
Every step, watching, browsing, adding to cart, and purchasing, happens in one native mobile experience.
For merchants running live commerce, this is a massive advantage.
Videowise has always focused on making live shopping simple.
This integration pushes simplicity to the next level.
When you click “Go Live” inside Videowise:
There are no extra buttons, settings, integrations, or apps needed.
This is multi-channel broadcasting for Shopify, handled entirely by Videowise.
Here’s the full workflow:
Everything is instant. Everything is automated.
To stream your live shopping shows inside the Shop App, you need:
Current limitations (Shop App constraints):
Even with these limitations, the impact is enormous because no other platform offers anything like this today.
Videowise isn’t just a video player, it’s the infrastructure powering Shopify’s evolution into a video-first shopping experience.
Shopify trusts Videowise to:
That level of integration doesn’t exist with any other vendor.
This is why Videowise is the exclusive partner enabling live shopping inside the Shop App, and why this launch marks a major moment for Shopify merchants looking to scale with video commerce.
Live shopping on the Shop App is available exclusively through Videowise, and is available to all users with Live Shopping access.
If you want to reach millions of shoppers, boost your livestream attendance, and convert faster through native in-app checkout, this is the moment to start.
