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"Videowise provides excellent support with effective solutions, videos load fast without impacting website speed, progress is easy to track, and the A/B testing feature is a great added value. The Customer Success team is always in touch and consistently provides insightful and strategic recommendations."
Sculpted by Aimee is an award-winning Irish makeup brand founded in 2016 by makeup artist Aimee Connolly. What started as a solo venture has grown into a team of over 100 people and a product range exceeding 400 SKUs, spanning makeup, skincare, and fake tan. The brand is built on a philosophy of accessible, multi-use products designed to work across all skin types and tones.
With a strong direct-to-consumer presence across its Shopify storefront alongside physical stores in Dublin, Belfast, and London, Sculpted by Aimee operates a genuinely multichannel retail business. In a category where shade accuracy, skin texture, and application technique drive purchase decisions, video is not a nice-to-have. It is the closest thing to standing in front of a mirror with an expert.
Like many beauty brands at scale, Sculpted by Aimee had built a substantial library of video content across Instagram and TikTok, and a growing base of creator and customer UGC. But that content was living entirely on social, disappearing after 48 hours or buried in feeds, and doing nothing for the shoppers who mattered most: the ones already on the website, browsing a 400+ SKU catalog and deciding what to buy.
At the same time, the storefront itself was performing well. The goal was not to fix something broken. It was to find the ceiling and push through it, by giving shoppers the product context they needed at exactly the moments they were closest to buying, without compromising the page speed that a high-traffic, multichannel brand cannot afford to sacrifice.
Sculpted by Aimee built a video commerce experience that spans the full customer journey. On the homepage, a shoppable quickshop carousel lets visitors discover and buy products directly from video without leaving the page.
On product detail pages, a shoppable video carousel is placed directly beneath the Add to Cart button, delivering the right content at the moment of peak purchase intent. On some collection pages, a video widget sits inside the product listing itself, adding demonstration and social proof at the point of browsing.
What makes this work at scale is the UGC layer underneath it. Videowise connects directly to Instagram and TikTok, allowing Sculpted by Aimee to import thousands of creator and community videos and make them shoppable across the storefront automatically. Content that previously had a 48-hour lifespan on social now drives revenue on the website indefinitely, with no manual effort required to keep it current.
Page speed remained unaffected throughout, a non-negotiable for a brand operating across multiple high-traffic markets.
Across the UK storefront, Sculpted by Aimee saw meaningful lifts in every key commercial metric after A/B testing Videowise’s video carousel under the add to cart button:
The results reflect something straightforward: when shoppers can see a product perform before they buy it, more of them do. Check out our complete guide on how to make your videos shoppable.
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