

They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.
Founded in 2007, MASC is Canada’s leading destination for premium men’s skincare, shaving, and grooming essentials.
Built on expertise and authenticity, MASC helps men look and feel their best with a curated selection of top-performing brands. Patrick Levesque and Jamie Beuthin have cultivated a trusted community by combining personalised advice with a refined shopping experience, both online and in-store.
MASC wanted to strengthen its online experience while maintaining the premium feel and performance that its customers expect. Their goals were clear:
MASC partnered with Videowise to bring their video content strategy to life—transforming product pages and the homepage into immersive, shoppable experiences that combine education and commerce seamlessly.
Together, we:
Each video was designed to showcase real product benefits and usage, allowing MASC’s expertise to shine through authentic, helpful storytelling.
The impact was immediate and measurable:
By combining a strong content strategy with Videowise’s high-performance video technology, MASC turned visual storytelling into tangible growth, proving that great customer experience and fast site speed can coexist beautifully.