“It’s by far one of the best platforms, we have worked with. It’s very simple to set up. We spent a day to set up the widgets. We shot a bunch of new content and then got it up and running. That's exactly the type of platform, I think a lot of companies can benefit from.”
LABFRESH is on a mission to fight overconsumption by developing intelligent apparel that repels stains and odor.
Developed in Switzerland, produced in Portugal, and designed in Amsterdam, the Dutch/Danish company uses FreshCore technology, a unique treatment mix that combines three performance-enhancing technologies in one – hydrophobic, antibacterial, and easy care.
The combination of these three properties allows the products to be stain, wrinkle, and odour-repellent.
Confident in their quality, LABFRESH offers a one-year performance guarantee on all items, making sure each piece exceeds customer expectations.
LABFRESH faced several challenges in effectively conveying the value of their products to customers.
To address these challenges, LABFRESH partnered with Videowise, successfully showcasing their value proposition.
LABFRESH started working with Videowise to integrate shoppable videos and UGC across all of their products.
Over a period of 30 days, the company’s video-driven revenue amounted to €111K at a 16.7% average conversion rate. During this period, daily conversion rates peaked at up to 34%.
Over the course of 6 months, their top-performing video widget, a carousel, generated over €39,000 in revenue at a 13.2% conversion rate.
Across the same period, LABFRESH saw a total of 40,000 video views across its website, with shoppers averaging over 2 videos watched each.
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