How SOSU Cosmetics increased their AOV by 8% with Videowise

The challenge

As SOSU Cosmetics endeavors to establish its presence in the highly competitive beauty industry, it faces many challenges.

1. Effectively communicating its unique value proposition. In a saturated beauty market, where consumer attention is fiercely contested, highlighting the brand's innovative edge and unwavering commitment to eco-friendliness required a strategic approach.
2. Setting itself apart from competitors. SOSU Cosmetics recognized that integrating dynamic visuals into its messaging was essential to capture the essence of what makes it stand out.
3. Educating customers. Mere text explanations often fell short of conveying the brand's message effectively. SOSU Cosmetics understood the importance of interactive demonstrations and visual aids in preventing misconceptions and seizing opportunities to enlighten potential customers.

However, SOSU Cosmetics triumphed over these obstacles by tackling the power of video content to convey its unique value proposition and unwavering dedication to its customers.

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The solution

The brand strategically captivates visitors' attention by integrating videos throughout its website, effectively conveying what sets it apart.

1. Video UGC. The brand establishes a profound sense of authenticity and relatability by showcasing a collection of UGC shoppable videos. These videos provide an unfiltered insight into the genuine experiences of actual customers, effectively bridging the gap between the brand and its audience.
2. Shoppable videos. SOSU Cosmetics enhances the customer experience by offering a series of instructive, shoppable how-to videos. These videos serve as comprehensive guides, walking customers through the proper application of SOSU Cosmetics products and demonstrating the techniques required for achieving optimal results.