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"Videowise has enabled us to seamlessly integrate brand-educational content across our site, creating a more cohesive customer journey from ad engagement through to on-site experience. With their A/B testing functionality, we've been able to directly measure and validate the conversion uplift driven by this content."
Skipper is an Australian-owned home and personal care brand building a more sustainable alternative to traditional bottled cleaning and body care products. The brand offers "just-add-water" refill tablets, compostable laundry sheets, dish tabs, hand wash, body wash, face wash, and universal cleaners, all designed to replace single-use plastic packaging with refillable, low-waste formats.
Because the category is dominated by legacy bottled products, Skipper's commercial model depends on educating shoppers about how refills work, why the ingredients matter, and what the real-world environmental impact looks like. That makes its ecommerce experience inherently content-heavy: the brand needs to demonstrate product innovation, communicate its sustainability story, and build trust on every page without slowing the site down.
Video plays a central role in that journey, from hero banners that set the brand tone to "how it's made" content that turns abstract sustainability claims into visible product truth.
As Skipper scaled, the team needed to use richer on-site video content without compromising the fundamentals of a high-performing ecommerce experience. Three priorities shaped the brief:
The team also wanted a way to validate the commercial impact of video content, rather than rely on intuition to decide where and how to expand it.
Skipper partnered with Videowise to deploy a set of video experiences designed to serve both brand storytelling and conversion performance.
High-impact video banners without compromising page speed. The team implemented autoplay video backgrounds across hero sections on pages like the Impact Collection, creating a more design-led first impression while keeping load times tight.
Interactive "how it's made" content on product pages. To bring the Upcycled Plastics Impact project to life, Skipper used Videowise's styling and layout customization to integrate educational videos into a custom interactive module on pages like the Dish Caddy PDP, turning product pages into education surfaces.
Seamless campaign-to-site video experience. For the Naked Aussie Dish Tabs launch, Skipper embedded the same videos used in paid ads directly onto related product pages, including the Naked Aussie Dishwasher Tablets PDP. This gave shoppers a continuous visual narrative from ad click through to checkout, reinforcing messaging and trust at every step.
To measure what was actually working, the team used Videowise's built-in A/B testing to isolate the impact of video carousels on product pages before scaling the format further.
Skipper validated the impact of on-site video through A/B testing on product pages, confirming a clear commercial lift from the shoppable video carousel experience.
With clear visibility into what video content drives, Skipper now has a proven framework for expanding shoppable video across more of its product catalog, pairing sustainability storytelling with measurable conversion gains.
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