Mylee is the UK's No.1 at-home gel nail brand, offering professional-quality gel nail polishes, kits, and nail care products designed for home use. Their range spans builder gels, prep and peel formulas, and a full spectrum of shades, all formulated to be vegan, HEMA-free, and cruelty-free.
Nail care is a technique-driven category. Customers need to understand how to apply gel products correctly before they feel confident enough to buy. For Mylee, that means product education is not just a nice-to-have, it is a core part of the purchase journey. How-to content directly influences whether a shopper converts or abandons.
Mylee's product pages already featured strong how-to content, but that content lived off-site. Embedding YouTube videos on PDPs meant shoppers who engaged with tutorials were being redirected away from the storefront, pulling them out of the buying journey at a critical moment of intent.
Beyond the drop-off risk, YouTube embeds offered no commercial context. A shopper who watched a technique video had no direct path back to adding the product to their cart. The content was doing educational work but not contributing to conversion.
Mylee also had rich product imagery and UGC-style content worth showcasing, but no scalable way to organize it into a compelling, shoppable experience at the PDP level.
Mylee deployed Videowise across their product detail pages and homepage with a layered video commerce setup built for nail care discovery and conversion.
On their PDPs, the implementation combines a product image gallery, a shoppable video carousel, and a dedicated single-video player, replacing the previous YouTube embed with a native Videowise video experience. Shoppers can browse product visuals, explore content in a carousel format, and watch technique-focused how-to videos without ever leaving the page. The result is a self-contained product education experience that keeps purchase intent intact from first view to add-to-cart.
On the homepage, Mylee added a quickshop video experience, giving shoppers a way to engage with product content and move directly to purchase from the first touchpoint on the site.
The implementation is particularly well-suited to the nail care category, where demonstration is a direct driver of purchase confidence.
Validated through an A/B test, with traffic split 50/50 between visitors with and without Videowise:
By embedding product education natively into the PDP experience, Mylee turned existing how-to content into a measurable revenue driver, while keeping shoppers engaged and on-site throughout the buying journey.
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