“Just from the A/B test alone, I think we can definitely make a clear decision that it increases our conversion rate, which is huge. We're a high-ticket item, so conversion rate is definitely big for us. So seeing those results from the A/B test was a pretty clear indication that this is working.”
MudMixer is the maker of the MudMixer Evolution, a portable, electric concrete and mortar mixing machine built for contractors, DIY pros, and serious homeowners. The product retails above $3,000, which puts it firmly in the high consideration, high ticket category of ecommerce purchases.
Buying a piece of jobsite equipment online is rarely a quick decision. Shoppers want to understand how the machine moves, how it mixes, how durable it is on a real pour, and how it compares to renting or hiring out the work. That makes MudMixer's storefront an education-heavy environment where video does the heavy lifting that static images and spec sheets simply cannot.
MudMixer sells direct to consumers on Shopify, supports a national dealer network, and invests heavily in product demonstration content, customer build videos, and concrete how-to material. Bringing that content directly into the buying journey was the natural next step.
For a $3K+ jobsite product, the gap between "interesting" and "add to cart" is almost always closed by demonstration. The MudMixer team needed to:
MudMixer deployed Videowise across two of the highest-intent surfaces of the storefront.
On the homepage, the team launched a Quick Shop Carousel built around customer and creator videos showing the MudMixer in action across different jobs. Shoppers can browse the carousel, watch the machine pour real concrete, and add the product to cart directly inside the video experience.
On every product detail page, MudMixer placed a Video Carousel directly under the Add to Cart button, framed as "See it in action."
This is the moment of highest purchase intent on a PDP, and the carousel uses real footage, demos, and customer videos to remove the last bits of hesitation before checkout.
Both placements were rolled out as A/B tests so the team could measure incremental revenue lift, not just engagement.
The A/B tests produced standout business outcomes across both placements.
On PDPs, the Video Carousel under Add to Cart drove the strongest lift across the storefront:
On mobile, the homepage Quick Shop Carousel turned a typically lower-converting surface into a real growth lever:
For a high-ticket product where every percentage point of conversion compounds into thousands of dollars in revenue, MudMixer turned existing video content into a measurable, sitewide revenue engine.
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