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“We’ve been using Videowise for the last 6 months. We’ve seen a double-digit increase in conversion rate on our homepage. We’re adding more engagement onto our PDPs and showcasing all the UGC that we’re spending a lot of money and time to collect.”
Huug is a consumer brand focused on building trust, transparency, and long-term relationships with customers through authentic storytelling and high-quality products. As a Shopify-based brand operating in a competitive market, Huug places strong emphasis on performance, page speed, and credibility across its ecommerce experience.
Video plays a central role in Huug’s marketing strategy, particularly user-generated content (UGC). The brand invests heavily in collecting real customer videos to showcase authenticity, product usage, and social proof, but turning that content into a measurable conversion lever required the right infrastructure.
Over time, Huug looked for a way to scale UGC across its homepage and product pages without compromising site speed or shopper experience.
Before implementing Videowise, Huug faced three core challenges:
Protecting page speed
Previous video solutions negatively impacted page load times, especially on Shopify. Maintaining fast performance was non-negotiable for both SEO and conversion.
Building customer trust and transparency
Huug needed a way to clearly showcase authenticity and credibility through real customer content, helping shoppers feel confident in their purchase decisions.
Incorporating UGC shoppable videos at scale
While Huug was already investing heavily in UGC, that content wasn’t fully monetized. The brand needed a way to turn UGC into a shoppable, conversion-focused experience across key pages.
Huug implemented Videowise to transform UGC into a fast, scalable, and performance-driven part of the onsite shopping experience.
Using Videowise, Huug was able to:
This approach allowed Huug to fully capitalize on the UGC they were already producing, while maintaining site performance and improving conversion efficiency.
Huug validated the impact of Videowise using A/B testing across both PDPs and the homepage, comparing performance with and without shoppable video widgets.
When shoppable UGC video carousels were added to product pages, Huug saw:
On the homepage, Huug tested a shoppable UGC carousel designed to drive discovery and fast product access.
Results showed:
By showcasing authentic UGC at the top of the funnel, Huug increased shopper engagement while generating incremental revenue without disrupting site performance.
This confirmed that adding fast, interactive video at high-intent moments directly improved purchase outcomes. Videowise enabled Huug to turn video from a branding asset into a repeatable revenue driver.
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