“We’ve seen huge success across our PDPs and our checkout experience, whether that’s optimizing with UGC videos or creating quizzes from our founder to guide our customers through the checkout process with the exact size of Fresh Patch they need.”
Fresh Patch is a direct-to-consumer brand that delivers real, fresh grass patches to dog owners, offering a natural and convenient potty solution for pets. Built around a subscription-friendly product and a highly specific use case, Fresh Patch relies heavily on education and clarity to help customers understand how the product works and choose the right option for their needs.
As a digital-first Shopify brand operating at scale, Fresh Patch attracts a high volume of traffic across its storefront. With a product that benefits from demonstration and explanation, video plays a central role in establishing credibility, showcasing functionality, and helping shoppers feel confident at the moment of purchase.To support continued growth, the Fresh Patch team focused on using video not just as content, but as a performance lever across PDPs and checkout.
Before implementing Videowise, Fresh Patch faced several challenges common to high-traffic, education-led ecommerce brands.
The team needed to:
While Fresh Patch was already producing strong video content, scaling that content across PDPs and high-intent moments, without slowing down site performance or increasing operational complexity, remained a key challenge.
Fresh Patch implemented Videowise to turn video into an integrated part of the shopping experience, rather than a standalone asset.
Using Videowise, the team was able to achieve:
These video experiences helped shoppers quickly understand product functionality, see real-world use cases, and move through the purchase journey with greater confidence.
Videowise also provided Fresh Patch with hands-on support and ongoing optimization, enabling the team to continuously refine their video strategy over time.
Rather than relying on a short-term A/B test, Fresh Patch measured impact through aggregate video commerce performance across their storefront.
The results demonstrated how deeply integrated video can drive both engagement and revenue at scale:
By embedding shoppable, interactive video directly into PDPs and checkout, Fresh Patch successfully increased shopper confidence, clarified product value, and turned attention into measurable revenue, without adding friction to the buying experience.
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