"We're enjoying Videowise, it is a great asset on our website: it helps to increase social proof and establish trust without slowing down our website."
Beautifect was founded by Dr. Tara Lalvani to revolutionize the makeup routine with smarter, more efficient beauty tools.
Frustrated by poor lighting and cluttered setups, she created the Beautifect Box—a sleek, portable makeup case with daylight-simulating lighting, distortion-free mirrors, and built-in storage.
Loved by users worldwide, Beautifect blends luxury design with everyday practicality, aiming to simplify beauty routines while promoting sustainability through tree planting for every Box sold.
Before implementing Videowise, Beautifect faced several critical challenges:
Beautifect partnered with Videowise to implement the following solutions:
Over 10 months, Beautifect’s video-driven revenue amounted to $2m at up to 11% CVR.
For the same period, their top-performing video widget, a carousel on the product page, generated over $600k.
Shoppers on Beautifect's website watched a total of 1.5 million videos, with each shopper viewing an average of over 24 videos.
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