Discover how shoppable videos help customers choose the perfect pair of jeans online.
Pants and jeans are one of the most tried-on items in-store for a reason: they’re notoriously hard to get right. Online, that challenge is amplified. Fortunately, shoppable user-generated videos (UGC) are helping shoppers close the confidence gap before they click "buy."
Why Video Matters
In our recent survey of 219 consumers, 44% said they want to see how pants fit on different body types and heights before purchasing. 31% are looking to know if pants remain comfortable for all-day wear, while 30% want to see how they stretch, wrinkle, or hold their shape. These insights highlight the value of shoppable video UGC in addressing pain points that static product photos can’t.
What Shoppers Want
When it comes to pants, shoppers are looking for honest, relatable try-ons. Videos that show waistband flexibility, leg shape, rise, and how the fabric behaves with movement build much-needed trust. Viewers want to see how pants accommodate different body types and how they perform in day-to-day scenarios like walking, sitting, or even stretching.
For Brands:
To meet these expectations, brands should brief creators to try on multiple sizes and show how pants fit on different bodies. Include 360-degree views and close-ups of stitching, pockets, or closures. Encourage content filmed in both indoor and outdoor settings for added realism. Authenticity matters: consumers want to see how these pants truly perform off the model and on real people.
Check out our full whitepaper on how fashion brands should leverage video UGC to their advantage.
FAQs
Question: What are shoppable videos for pants and jeans?
Answer: Shoppable videos for pants and jeans allow customers to see real users trying on items, demonstrating fit and comfort, with direct links to purchase. These videos help bridge the gap between online browsing and the in-store experience.
Question: How do shoppable try-on videos impact conversion?
Answer: When shoppers can visualise how a pair of jeans fits someone with a similar body type, they’re more likely to feel confident about sizing and make a purchase. Our research shows 55% of shoppers watch user videos more than they did a year ago, proof that this content drives intent.
Question: What should brands highlight in pants-related video content?
Answer: Focus on fit, stretch, styling options, and how the pants move in real life. Include side-by-side size comparisons and show the waistband, rise, and overall shape from all angles.
