Handbags aren’t just accessories: they’re daily companions. Shoppers want to see how they really perform.
Why Video Matters for Handbag Brands
When shopping for handbags online, consumers want more than just a flat lay. In our survey of 219 female shoppers, 68% said they want to see how much a bag can hold, while 48% care about material quality and how it holds up under daily use. Additionally, 34% want to evaluate the durability of hardware like zippers, clasps, and straps.
What Handbag Shoppers Want
In shoppable videos for handbags, viewers expect creators to open the bag, fill it with common items (e.g., phone, keys, wallet), and show how easy it is to access everything. They also want to see size comparisons (next to a person or other bags) and how the bag looks when carried in different ways (handheld, crossbody, shoulder).
Close-ups of stitching, lining, and compartments help buyers evaluate quality and organization. Showing the bag used in daily routines—commuting, errands, going out—adds context and builds confidence.
For Brands:
Partner with creators who can demo the bag in natural lighting, highlight interior structure, and talk about wear-and-tear after regular use. Encourage a “what’s in my bag” format and style pairings with outfits. Make sure the product is shoppable in the video so viewers can act on impulse.
Explore our comprehensive whitepaper on how fashion brands can leverage video UGC to their advantage.
FAQs
Question: What are shoppable videos for handbags?
Answer: These are videos where creators showcase how handbags work in real life: what fits inside, how the straps adjust, how the bag wears, while linking directly to purchase options.
Question: Why do shoppers prefer watching bag reviews before buying?
Answer: Because photos often don’t show scale, weight, or practicality. Shoppable videos provide more information on usability, capacity, and comfort.
Question: What should handbag shoppable videos highlight to drive sales?
Answer: Storage space, interior features, ease of access, and styling versatility. Real-world use builds trust and helps shoppers imagine the bag in their own lives.
