Whether you’re just getting started with an eCommerce store's video strategy or want to scale, you should know exactly where to look for inspiration.
But with so much content out there, getting the wrong tips often happens.
Video marketing blogs can and should be used to access up-to-date information in a timely manner. Finding the right resources can be time-consuming and takes away so much of the attention you should be spending on developing the actual video marketing campaigns.
To make sure you’ve got access to the right resources, I've analyzed over 100 video marketing blogs and compiled a list of the best 26 that can provide accurate and high-quality posts. These are the ones that are truly worth your time if you’re looking to start creating videos without the help of a video marketer.
But first, let me break down my research process.
Criteria used for analyzing these blogs
Here are three of the top factors I took into consideration to find the best video marketing blogs for you
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Content quality - Is there any fake news or unchecked information in their content? Is the person writing the articles an expert in the field? How good is the actual video marketing content shared? Will you have at least one valuable insight with each post?
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Frequency and consistency - Do they post content of the highest quality regularly? Are they creating new content whenever a significant industry change happens? Are the ideas and values they promote consistent with each video marketing post?
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Top articles - The “Video marketing articles worth reading” section will take you through three of the evergreen posts on video marketing all eCommerce business owners should read. [I’ve selected these strategically so that going through them will turn you into a video pro in no time.]
Note: The video marketing blogs I’ve picked cater to both beginner and advanced audiences.
Let’s jump to today’s best video marketing blogs.
1. Videowise (Beginner + Advanced)
2. HubSpot (Beginner + Advanced)
3. Explain Ninja (Beginner + Advanced)
4. Adobe (Beginner + Advanced)
5. Videvo (Beginner + Advanced)
8. StreamYard (Beginner + Advanced)
9. TubeBuddy (Beginner + Advanced)
10. Later (Beginner + Advanced)
11. Buffer (Beginner + Advanced)
12. Entrepreneur (Beginner + Advanced)
13. Filmora (Beginner + Advanced)
14. Demio (Beginner + Advanced)
15. Outbrain (Beginner + Advanced)
16. Creative Bloq (Beginner + Advanced)
17. Ahrefs (Beginner + Advanced)
18. Shopify (Beginner + Advanced)
19. VideoScribe (Beginner + Advanced)
20. Animoto (Beginner + Advanced)
21. Lemonlight (Beginner + Advanced)
23. Powtoon (Beginner + Advanced)
24. Descript (Beginner + Advanced)
1. Videowise (Beginner + Advanced)
What to expect: Videowise has a video marketing blog that aims to offer you all the resources you need to start and scale a video content campaign for eCommerce businesses. The blog specializes in tackling topics such as shoppable videos as well as customer video testimonials, eCommerce advice, and Shopify-related video growth techniques.
Video marketing articles worth reading:
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SEO Video Marketing: How to Optimize Videos to Grow Your Online Store’s Conversions
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26 Video Marketing Examples to Inspire Your Own Store’s Campaigns
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10 UGC Video Examples That Prove The Effectiveness of User-Generated Content
Tip: Keep an eye on Videowise’s regular tutorial-style posts to incorporate new techniques like shoppable videos or product videos into your campaigns.
2. HubSpot (Beginner + Advanced)
What to expect: Want the latest news on all things video marketing? Video marketers love HubSpot’s blog. Their video marketing section will introduce you to everything you need to know about how to promote your digital marketing videos and scale their content so you’ll land more sales. Plus, keep an eye on their annual research reports to get the latest stats on what other business owners and video marketers are doing for their video marketing strategy.
Video marketing articles worth reading:
3. Explain Ninja (Beginner + Advanced)
What to expect: Keep up with Internet and social media trends and the latest advancements in the design space by learning from experts who work on explainer videos every day. The agency focuses on creating explainer videos, so much of their content revolves around this topic and how to create corporate videos, case study videos, and more.
Video marketing articles worth reading:
4. Adobe (Beginner + Advanced)
What to expect: Go beyond the basics by checking out Adobe’s blog to see the latest design and video marketing trends and techniques for improving your videos' content. You’ll also get a look at Adobe’s product updates and events that might interest you.
Video marketing articles worth reading:
5. Videvo (Beginner + Advanced)
What to expect: Videvo commonly taps into tutorials for popular video creation tools as well as the latest trends in video marketing. But you’ll find real value in their content on improving video sound effects and your filming techniques. So if you plan on recording your video, this is the place to check regularly. And, voila! You’re well on your way to becoming a filmmaker.
Video marketing articles worth reading:
6. VEED.IO (Beginner)
What to expect: Think quickly and easily! That’s what the how-to posts on VEED.IO’s blog are meant to be. You’ll find instructions for everything you can imagine, from creating video scripts and scenarios to editing and publishing the raw footage on social media. Don’t forget to drop an eye over their YouTube channel for your daily dose of video strategy and digital marketing hacks. Lots of fun insights there on the latest trends for video marketers and eCommerce store owners.
Video marketing articles worth reading:
7. Simpleshow (Beginner)
What to expect: Most of the posts you’ll find on this blog are rather short and in a listicle format. This makes it easy to skim for anyone who’s just getting started with video. Note this is not a blog for advanced audiences but it can still help you create a great video.
Video marketing articles worth reading
8. StreamYard (Beginner + Advanced)
What to expect: Is live-action video hosting and streaming on your radar? The StreamYard blog provides all the guides and tips for you to host pitch-perfect live video events. Their content primarily focuses on the technical aspect of live streaming and video hosting. But you’ll find plenty of handy posts explaining how you can sell more and better showcase your products through live video events.
Video marketing articles worth reading:
9. TubeBuddy (Beginner + Advanced)
What to expect: TubeBuddy is a blog you MUST follow for all things YouTube SEO. So if you finally want to try YouTube, you’ll find video marketing content on how to rank better and get in front of your target audience. This resource works for beginner and advanced audiences who want to take over YouTube’s results for video keywords that are relevant to their eCommerce brand.
Video marketing articles worth reading:
10. Later (Beginner + Advanced)
What to expect: Later is a social media scheduling tool so their blog content will give you all the insights you need on how to use social media to promote your online store. They also have a video category you should keep up with as it provides some exclusive insights on growing TikTok, Instagram, YouTube, and more videos. All posts are updated regularly, so you’ll only find the latest data and video tips there for social selling as well.
Video marketing articles worth reading:
11. Buffer (Beginner + Advanced)
What to expect: Another social media scheduling tool with a video marketing blog that targets all matters social. Their video content tends to focus on larger guides, but the real value lies in the fact that all content caters to the needs of small businesses.
Video marketing articles worth reading:
Tip: Definitely check out the rest of their video posts to get their tried-and-tested tips for promoting small businesses and read real stories from other eCommerce store owners and video marketers.
12. Entrepreneur (Beginner + Advanced)
What to expect: Entrepreneur is a reputable source that targets trending topics. So if you’re wondering about the latest advancement and news in the video creation space, head over to the first page of their blog. Most of their articles are written by industry experts specializing in video creation or marketing.
Video marketing articles worth reading:
13. Filmora (Beginner + Advanced)
What to expect: Filmora’s blog is broken down into diverse categories, so you can head over directly to what’s of top interest to you. There’s even a section for advanced video production and video editing tips.
Video marketing articles worth reading:
14. Demio (Beginner + Advanced)
What to expect: Demio currently offers a full suite of tools to help businesses run effective webinars. But while few online stores need to organize webinars, their blog is a haven for tips on maximizing video marketing efforts. Just note most of their tips focus on how to make live events efficient.
Video marketing articles worth reading:
15. Outbrain (Beginner + Advanced)
What to expect: Outbrain’s blog is pretty diverse when it comes to marketing teams. Still, eCommerce store owners will find their content ideal if they want to learn to promote their business on social media channels or through ads.
Video marketing articles worth reading:
16. Creative Bloq (Beginner + Advanced)
What to expect: Your go-to blog for all things creative and artsy! How a video looks can work wonders in increasing sales and making a statement. The video category on their blog will take you through everything you need to put together videos people will love to watch and keep up with the latest news in the industry.
Video marketing articles worth reading:
17. Ahrefs (Beginner + Advanced)
What to expect: SEO is what defines Ahrefs. So you’ll find their blog handy for both your website and video content. Just note that most of their video marketing posts are centered around ranking better on YouTube. Kind of like TubeBuddy’s focus on YouTube SEO [as mentioned above].
Video marketing articles worth reading:
18. Shopify (Beginner + Advanced)
What to expect: For all matters, Shopify, their very own blog, is the safest choice. You can also rest assured that all articles and resources there speak to your needs and challenges. I highly recommend reading all topics they discuss for some extra tips on marketing videos for your business and integrating your video efforts into other campaign types and mediums.
Video marketing articles worth reading:
19. VideoScribe (Beginner + Advanced)
What to expect: VideoScribe’s video marketing blog heavily teaches you how to create an animated explainer video or incorporate animation and sound effects into product clips. I also love their thematic posts like monthly social media calendars and event-related articles.
Video marketing articles worth reading:
20. Animoto (Beginner + Advanced)
What to expect: Like VideoScribe, Animoto is one of the top video marketing blogs that tackle animation-related topics. Their content has a fair mix of video marketing tips and ideas for when you feel like you’re running out of inspiration for your next video campaign.
Video marketing articles worth reading:
21. Lemonlight (Beginner + Advanced)
What to expect: This is one of the tip video marketing blogs that features insights from Lemonlight’s very own team of experts. They’ll take you through their experience, creating amazing videos that people watch repeatedly. This resource also opts for some of the most unique topics among all blogs listed here, so you’ll get an answer for even the smallest queries you might have. These can include video distribution challenges, guides for using video analytics, ways to increase engagement, or just tips on how to ignite social media channels.
Video marketing articles worth reading:
22. Canva (Beginner)
What to expect: As a business owner, you should know Canva is a powerful tool to create great video marketing campaigns. Their blog features some of the best video marketing tips alongside the latest trends in design.
Video marketing articles worth reading:
23. Powtoon (Beginner + Advanced)
What to expect: The Powtoon video marketing blog will take you through all the steps you need to get animated videos to bring you more customers and increase brand awareness. This blog’s a great example of a go-to resource for getting up to speed with the latest video marketing trends, using the right tools, or just creating a first video. You’ll also learn how to create animated videos of the highest quality.
Video marketing articles worth reading:
24. Descript (Beginner + Advanced)
What to expect: Descript is not primarily a video marketing blog but it does feature an entire category on video production, video hosting, creating educational videos, and similar topics to help you scale your digital marketing efforts. As a business owner, you’ll learn how to create quality videos, use professional cameras and lighting equipment, and add background music [including royalty-free music] yourself.
Video marketing articles worth reading:
25. Animaker (Beginner)
What to expect: What powerful tool you’ll need to create an animated video? What goes into building memorable characters? What are the latest trends in video marketing? These are just a few topics on this blog that will help many businesses create interactive videos for their video marketing strategy.
Video marketing articles worth reading:
26. WordStream (Beginner)
What to expect: WordStream’s blog doesn’t solely focus on how to create marketing videos. Instead, it’s a mix of best practices for running ads on social media, creating videos for these ads, and occasional video editing tips. Plus, you’ll find a ton of content dedicated to eCommerce businesses.
Video marketing articles worth reading:
Which video marketing blog should you choose?
Just getting started in the video marketing space? Any blogs above will do, but beginner-friendly resources are much more fun to read than advanced tutorials for video editing tools.
Once you learn the ropes of production, filming, editing, and even marketing, you’ll want to focus on blogs that tackle advanced topics. This will help you take your video creation and promotion strategy to the next level!
If you enjoyed this list of the best video marketing blogs out there, feel free to share the post with a friend. Don’t forget to bookmark and get back to the post on a regular basis to keep up with the latest video marketing trends and create your video marketing campaigns.
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