As you contemplate participating in this e-commerce holiday, reconsider any hesitation. Valentine’s Day spending in the United States alone surged to 26 billion U.S. dollars in 2023.
Shoppers went beyond the significance of buying gifts for their spouse or partner and spent on gifts for friends, coworkers, pets, classmates, and teachers.
So this holiday is a great opportunity for any retailer, small or big eCommerce business, to connect with their customers and prospects with original Valentine’s Day content.
It’s time for you to take advantage of video marketing and win the hearts of your customers.
10 video ideas to make customers fall in love with your products
1. Video tutorial
A recent study by Statista made for the second quarter of 2023 showed that 26.4% of internet users preferred to watch tutorials and how-to videos.
This suggests that your customers may seek video content from your brand. Videos can help them understand your products better, learn how to use them, and ultimately create a connection with your brand.
Creating a Valentine’s Day video tutorial will enrich your viewers’ engagement.
Regardless of your business niche, there are a lot of opportunities to create valuable tutorials and informative how-to videos that resonate with your audience.
If you’re a makeup brand, you can quickly transform a UGC video into a great Valentine’s Day makeup tutorial, or if you have a kitchen appliance brand such as Nutr, you can create a video recipe for a delicious strawberry almond coffee.
2. Interactive video quiz
During the high fever of Valentine’s Day shopping, customers sometimes find themselves lost, not knowing what to buy for their spouse, partner, or friends.
Save them the trouble. Create an interactive video quiz to help them answer a couple of questions about the type of gift they're looking for. Then, seamlessly guide them from the video to the products.
You can even ask them for an email address to send them some personalized Valentine’s Day gift options for their loved ones.
3. Charm your customers with personalized emails
Promote your Valentine’s Day products with a personalized video email thanking each one of your customers and making them feel special.
You can even include a special offer for them to show your appreciation and offer complimentary or premium gift-wrapping services.
This extra touch can make your customers' lives easier and add a delightful element to their purchase.
4. Create a Valentine’s discount campaign
Valentine's Day is about emotions, and a well-crafted video can evoke love, warmth, and excitement.
By showcasing your discounted products through video, you're not just selling items; you're offering an experience to your customers.
Alternatively, captivate prospects by directing them to your website, a dedicated Valentine’s landing page, or enticing them to click on a promo code in the video directly.
Video content has the power to effectively reinforce your campaign's objectives and guide viewers toward making a purchase.
5. Create Valentine’s bundles
Bundling deals boost sales and provide customers with added value.
You can draw in customers seeking a comprehensive gift solution by curating Valentine's Day-themed bundles.
For example, a perfume retailer can create a video showing a bundle comprising a captivating fragrance, a scented candle, and a luxurious body lotion – all special editions for Valentine’s.
Or create a limited Valentine's Day advent edition for their products like Lancome did.
6. Make a special Valentine’s Day UGC video
Add a personal touch to your Valentine’s Day marketing strategy this year.
Encourage your customers to embrace the spirit of love by inviting them to produce UGC videos for your brand.
This festive season offers a unique opportunity for your audience to showcase their experiences with your exclusive Valentine’s Day product offerings in a personalized and authentic manner.
Invite them to share heartwarming stories, unboxing moments, or creative uses of your Valentine’s Day editions, creating a sense of community engagement and amplifying the season's joy.
You can even consider running a contest or offering incentives for the most creative or heartfelt UGC videos, turning this holiday season into a shared celebration of love and appreciation for your brand.
7. Exclusive product launch for Valentine’s Day
Capture the essence of romance and anticipation by unveiling your meticulously curated Valentine’s Day collection through an exclusive product launch.
After months of preparation and dedication, it's time to share the magic with your audience. Create a captivating product video that showcases the exquisite details of your Valentine’s Day offerings.
This special product video serves as a visual invitation, allowing your customers to preview the love-infused designs, thoughtful details, and unique features that make each item a perfect expression of affection.
Look at this product video launch by Pandora, showing their specially designed collection in detail.
8. Create a countdown series
This strategic approach adds excitement to the shopping experience and guides customers toward discovering the most coveted items in your Valentine's Day collection.
Begin the countdown series by featuring your fifth or tenth best-selling product and gradually escalate the excitement by revealing one best-seller each day leading up to Valentine’s Day.
Emphasize the limited availability or exclusive discounts associated with each featured product, creating a sense of urgency and encouraging customers to act promptly.
As the series culminates on Valentine's Day, offer a special promotion or bundle featuring the showcased best sellers, providing a rewarding finale to your countdown series.
9. Make a Valentine’s gift guide
Finding the perfect gift is always challenging, so why not help your customers by crafting a Valentine’s Day video gift guide?
Creating one will help showcase your products to your audience and provide valuable assistance in decision-making.
Let’s say you’re in the home decor industry; you can showcase a curated selection of home decor items that add a touch of romance to living spaces. Include items like scented candles, cozy throws, or decorative pieces that set the mood for a romantic evening at home.
Showcase the products in action, offer insightful tips, and even demonstrate creative ways to package or use the gifts. Utilize this opportunity to engage your audience emotionally, making the gift selection process an enjoyable and stress-free experience.
Or, if your business is all about furry companions, curate a gift guide for pet owners.
Feature pet-friendly treats and cozy beds, or make a video about a dog’s day spa at home with products from your store.
10. Create a Valentine’s Day lookbook video
Beyond the small love gestures, the age-old question also appears on Valentine's Day: What to wear?
As an ecommerce brand or retailer, the diversity of your customers' romantic plans opens up opportunities to offer products and curated style inspiration by creating lookbook videos.
These can elevate your Valentine’s Day marketing game.
Your lookbook becomes a guide, a source of inspiration, and a testament to your brand's commitment to making every romantic moment memorable.
So, as your customers prepare for their first date, plan proposals, or enjoy a friends' gathering, be their style companion, similar to what Gucci has done in its HA HA HA Campaign.
How to embed your TikToks or Reels on a landing page using Videowise?
It would be a shame not to take advantage of the lovely Valentine’s Day videos you created for your TikTok or Instagram.
If you designed a special page for this eCommerce holiday, it’s time to upgrade it and make it as interactive as possible for your customers.
Let them feel that love is in the air on your website with Videowise.
Start with installing the app from the Shopify App Store and setting up an account, and you're all set to begin with a 14-day free trial.
Connecting multiple Instagram and TikTok accounts
To enhance your video content integration experience, Videowise lets you connect multiple Instagram and TikTok accounts directly within the app.
This enables you to consolidate your social media management efforts and access a diverse range of content seamlessly.
Once your accounts are linked, you can sync your video content from the connected Instagram and TikTok accounts directly into your Videowise Library.
Now, all your videos are conveniently centralized, making finding, organizing, and managing your video content easier.
Select from a diverse collection of widget themes available in our widget theme gallery and tailor the widget to your liking using our advanced customization options.
Once you've completed all the necessary interactions, it's time to publish on your Valentine’s Day landing page. You can even add it to your homepage or product pages.
After adding the interactions and customizing the widget themes to your liking, it's time to publish your widget on your Valentine's Day landing page or product pages.
This will boost engagement on your landing page and effectively convert shoppers.
Besides, including interactive videos on your website boosts SEO, improves website ranking, and engages users longer.
May your products be your customers’ love at first sight
May your videos capture attention and leave a lasting impression on the hearts of your customers.
Seize the moment, infuse love into your campaigns, and let your videos guide customers to fall in love with your brand this Valentine's Day and beyond.