Incorporating videos into your website stands as a powerful strategy to elevate your eCommerce game. Yet, what precisely encompasses the benefits of a video within the realm of online shopping?
In this guide, we're about to dive into the wonderful world of video advantages. Get ready for a sip of knowledge as we explore how various types of eCommerce videos can be your ticket to realizing both your instant wins and your grandest aspirations.
Want to know the key highlights? We've got you:
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Videos educate and captivate your intended audience. By visually presenting information, videos cater to different learning styles, making complex concepts easier to understand. They allow you to break down complicated topics into easily digestible segments.
Explainer videos stand out as a prime example. They are engaging, informative, and visual explanations that not only tell your story but also enhance your marketing strategy by capturing your audience's attention.
"These videos allow brands to effectively communicate the unique value propositions of their products, demonstrate their features, and highlight how they can solve their customers' problems," explains Mihaela Elena Tudorache, product manager at Videowise.
Just look at Wallprotex's product explainer video — with its quirky chalkboard animation and succinct minute-long format, it's the perfect example of how to showcase your brand and its offerings in a creative and engaging manner.
But it's not just about aesthetics. Explainer videos also give you the opportunity to showcase what sets you apart from the competition. By demonstrating your brand or product's USP, you can establish a deeper connection with your audience and show them why they should choose you — your product.
Videos provide a dynamic and engaging platform to effectively display your product's value and unique selling points (USPs). Through visual storytelling, demonstrations, and compelling narratives, videos breathe life into your product, offering a sense of its features and benefits that static images or text descriptions often fall short of achieving.
From illustrating step-by-step usage to incorporating customer testimonials, videos offer versatility across platforms, ensuring your product's USPs reach a wide and diverse audience, ultimately leading to a more convincing and impactful representation of your product's value proposition.
How-to videos are like the superhero version of product videos — they go above and beyond to showcase your product's full potential.
By allowing shoppers to visualize themselves using your product and experiencing its benefits. Plus, they eliminate any doubts and stress regarding your product's quality and value, making shoppers more comfortable making a purchase after watching the video.
Bloom & Wild is a pro at creating how-to videos that keep customers engaged and convert potential buyers. Its flower arranging tutorial, for example, not only helps existing customers make better use of their products but also provides valuable content to potential customers.
The video teaches you how to arrange flowers like a professional using — you guessed it — Bloom & Wild flowers.
It cleverly highlights the brand's USP of selling flowers in bud form so shoppers can watch them bloom and improve over time. Viewers get a sneak peek of the magic Bloom & Wild products can bring without sounding too salesy.
Videos have the remarkable capability to offer personalized and frictionless shopping experiences, providing your customers with the tailored retail therapy they truly deserve.
Shoppable videos take this a step further by seamlessly integrating entertainment and shopping, allowing viewers to directly engage with the products they're interested in. With interactive elements embedded in the video, customers can explore, gather information, and make purchases without leaving the video interface.
"Having the option to click on the video to make an immediate purchase eliminates the need for customers to search for their products separately. This not only simplifies the buying process but also reduces the chances of them getting distracted or losing interest before completing the purchase," says Mihaela.
Plus, with interactive videos placed strategically across all touchpoints, you can give personalized information to shoppers that inspires them to take action. It's like having a personal shopping assistant right in their pocket!
Take dog shoemaker RIFRUF, for example. They teamed up with Videowise to create on-site showcasing their products' unique value. By captivating viewers and educating them on the benefits of RIFRUF shoes, they're driving conversions and winning over pet owners everywhere.
Product review videos and testimonials are different in essence, where a third party gives the former, and the latter comes directly from the customers. But for the purpose of this blog, we’ll treat them as one.
Testimonial videos and product reviews are the ultimate stamps of approval for your products or services that come straight from the horse's mouth — your customers. As they share their experiences and provide genuine feedback, these videos are the easiest way to show social proof and build credibility.
In fact, including video testimonials and product reviews on your eCommerce website can increase conversion rates by up to 80%, providing potential customers with a better understanding of your product's benefits and creating a strong reputation that sets you apart from the competition.
Custom closet and organizer makers The Closet Works have nailed it with their fun testimonial video that engages and delivers an authentic experience. It showcases real opinions from satisfied customers, demonstrating excellent products in action.
What sets this testimonial video apart is the inclusion of actual closets from The Closet Works, alongside cheeky testimonials from amazed customers. You can see the genuine excitement on their faces as they marvel at the final product, proving that The Closet Works is a company you can trust when it comes to closets.
1. Videos help you educate and enchant your target audience
2. Show off your product's value and USPs
3. Provide the personalized, frictionless shopping therapy your customers deserve
4. Provide solid social proof to build brand trust and credibility
5. Allow you to make an impression without breaking the bank
6. Give you access to those hard-to-reach niche audiences
7. Allow you to interact and engage with customers in real-time to understand their needs better
