+$50k in added revenue at 16% conversion rate with Videowise online shopping

After risking one too many paw injuries from walking over man-made elements such as salted ice, burning asphalt, and broken glass, Caesar and Peter Liu (Caesar’s owner) realized that Caesar needed a solution for protecting his paws ASAP.

After extensive research on the market, Peter Liu, co-founder of RIFRUF, realised that there were no dog shoes that would check all the boxes when it came to design, quality, and functionality. 
He felt like man’s best friends should be able to enjoy the same quality footwear as their human companions do. So he reached out to Jeremy, a human footwear designer by background, to design and build a better dog shoe.

They launched the first dog sneaker model in January 2021 and since then, they have continued with their mission to change the dog world forever.

Video content, being the ultimate media tool to tell a story, instantly became the go-to solution. RIFRUF uses Videowise's on-site shoppable videos feature to engage with customers on their Shopify store, retain them for longer and build relationships with next-generation buyers.

We started by embedding shoppable videos on the different pages of their online store - homepage, product pages, story page - to meet shoppers at every step of their journey. 

Online shopping with shoppable videos generated +$50K in added revenue for RIFRUF in just half a year. So far, the cutest dog brand out there has seen conversions of up to 16%.

The Picture-in-Picture video widget performs the best when it comes to direct orders - purchases made directly from the video player. These are shoppable videos at their best, which confirms their power to attract visitors' attention and encourage them to buy immediately.